AI vs. Human Customer Service: When Do Consumers Prefer a Bot?

The Current State of Electronic Systems and Human Interactions

A look at whether humans prefer artificial intelligence and chatbots over human interaction

No matter how big a company is, it’s virtually impossible for business owners to stay connected to their clientele 24/7. Whether providing necessary customer support for existing clients or capturing new leads, business owners can spend their entire workday managing these communication channels and still struggle to keep up.

Enter the ever-growing use of chatbots.

A new Treasure Data survey of 1,000 adults recently asked how people feel about AI assists in fields as diverse as medicine to retailing. The industry-to-industry differences are surprising, providing insights to a trend that is rarely examined, but growing rapidly.

Inside this report, you’ll learn:

  • The percentage of people who prefer electronic systems over human interaction
  • The reasons behind why we prefer humans or electronic systems
  • Which jobs we would want automated (some industries rank much higher than others)

Download your complimentary copy of this report today.

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Luiz Gama, Senior Global Martech Manager, AB InBev

“Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”

Luiz Gama

Senior Global Martech Manager, AB InBev

Saito Kazutaka, General Manager of Digital Innovation, Subaru

“The volume and variety of data we collect helps Subaru build customer loyalty and distinguish our brand for success in a highly competitive transportation market.”

Saito Kazutaka

General Manager of Digital Innovation, Subaru