Why Is It Still So Hard to Get the Customer Journey Right?

The State of the Customer Journey in 2019

Drowning in a sea of underused data? Want to create profitable customer journeys for every customer? You’re not alone.

“The State of the Customer Journey”—an Arm Treasure Data exclusive report—reveals surprising survey responses from marketers seeking higher conversion rates, better customer experiences, and increased customer lifetime value (CLV).

Key findings include:

  • What’s holding marketers back? More than half say their biggest barrier to leveraging data is fragmented or siloed data, making it tough to get the accurate, integrated view of today’s complicated customer journeys.
  • How many marketers can say what closes sales? Nearly half (48%) say they are not using a formal attribution strategy, making it difficult to know which efforts produced a sale.
  • What could unusable data be costing you? Some marketers may count on unreliable data, because it’s easy—not necessarily right.

But some leaders are using their data to improve CX, conversions, profits and CLV. Don’t miss the chance to read the full, complimentary report for yourself.

Get your free copy

“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead

“Treasure data has great flexibility when it comes to schemas, we can load new data sources with minimum engineering time. This has a huge impact when it comes to building new processes. The engineering team can accomplish so much more work with fewer resources.”

JEAN-MICHEL CABRERA

Game Analytics - Business Intelligence Architect/Developer

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital