Page

How CPG Giant Lion Corp. Uses a CDP to Predict Demand


Lion Corp. is a venerable CPG company whose history dates back to the late 1800s, but it wants to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.

Page

CDPs: Stripe Makes Customer Data a Profitable Habit


At Stripe International Inc., the effective use of customer data has become a healthy habit. The apparel retailer and lifestyle brand started using customer data to improve its advertising results and grow its customer base.

Page

Why Credit Saison Chose a CDP over a DMP


After first developing its own DMP and valuable in-house data expertise, Japanese credit card company Credit Saison decided to use the Treasure Data Customer Data Platform (CDP) as the basis for current and future fintech development and financial offerings. Find out why.

Page

Reuters Automotive Webinar


The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same. As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.

Page

PLAZMA13 APAC: Digital Transformation During Pandemic with Data


PLAZMA is a Digital Transformation Community. This marks the 13th PLAZMA event, and with the current global Pandemic PLAZMA has transformed into a virtual event where participants from across the Asia Pacific region can share their knowledge and experience in pioneering digital transformation across all our organizations.

Page

The Forrester Wave™: Real-Time Interaction Management


Real-time interaction management: The 13 providers that matter most and how they stack up

Post

Treasure Insights Launch


Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.

Page

How-to Guide: Applying Marketing Analytics


Find out how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide. We’ve mapped the campaign steps to help you get the most out of your Treasure Data analytics and reports.

Page

The Times: Digital Transformation Report


Brands have shifted focus to ecommerce. Leadership has learned how to motivate employees on lockdown. Schools have stepped up and embraced digital.

Page

Change the Game with Treasure Insights


Treasure Data helps customers with game changing analytics. Today, we introduced Treasure Insights, 15 new connectors and our In-store software development kit (SDK) for retailers.

Page

CDP Institute: CDP vs. DMP—What’s the Difference?


The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Page

Advertiser Perceptions CDP Study


A study by Advertiser Perceptions found Treasure Data leads in key CDP categories, including scalability, data security, ID management and resolution, and vision and roadmap.