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Preparing for the Cookie-less world with CDP


Marketers are in a bind since with the announcements of the end of third party cookies. Customers still expect personalization, but if your messaging isn’t relevant, it’s just noise. At the same time, customers demand privacy as well. With the gradual phasing out of third-party cookies addressing the latter concern, how can marketers still deliver the personalized experience customers crave?

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New Consumer Survey Showcases Shifting Attitudes Towards AI and CX


Today, CDP.com, a one-stop resource for the latest information, news, and analysis on the customer data platform (CDP) industry, released new research on consumers’ perspectives on artificial intelligence (AI) usage in marketing and customer service.

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Why Customer Insights Enrichment May Not Be Enough


Central to optimizing your customers’ journey is omnichannel data collection, and customer insights enrichment from second- and third-party sources takes that information a step further. But without a next best action (NBA) strategy, data alone does not help your brand seal the deal.

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Wie wichtig sind Daten bei der digitalen Transformation in Deutschland


On-Demand: Businesstalk am Kudamm Interview mit Jan-Boyke Seemann, Head of Sales Central Europe, Treasure Data: „Wie wichtig sind Daten bei der digitalen Transformation in Deutschland”

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Treasure Data and Sinch Partner to Provide More Personalized Omnichannel Touchpoints in the Era of ‘Conversational Commerce’


Treasure Data, a leading enterprise customer data platform (CDP), today announced a strategic partnership with Sinch, a global leader in cloud communications and mobile customer engagement, to provide more personalized and engaged conversations with customers across different channels.

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Top 3 Customer Data Platform Advantages for Retailers


The top customer data platform advantages for retailers include centralized data, unified consumer profiles, and quality insights for better engagement.

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Treasure Data Named a Leader in First Major Evaluation of CDP Market


Treasure Data named a CDP leader in the IDC MarketScape for Data and Marketing Operations Users. This is first major market evaluation in the CDP Market.

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What is Customer Data Management?


What is Customer Data Management (CDM)? How do customer data platforms (CDPs) help to achieve your customer data management strategy? This article explains.

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Treasure Data CDP Now Available in AWS Marketplace to Meet Growing Customer Demand Globally


Treasure Data, a leading enterprise customer data platform (CDP), today announced its availability in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS).