Page
How CPG Giant Lion Corp. Uses a CDP to Predict Demand
Lion Corp. is a venerable CPG company whose history dates back to the late 1800s, but it wants to stay on the leading edge in predicting consumer demand—especially from up-and-coming Millennial and Gen Z buyers.
Page
CDPs: Stripe Makes Customer Data a Profitable Habit
At Stripe International Inc., the effective use of customer data has become a healthy habit. The apparel retailer and lifestyle brand started using customer data to improve its advertising results and grow its customer base.
Page
Why Credit Saison Chose a CDP over a DMP
After first developing its own DMP and valuable in-house data expertise, Japanese credit card company Credit Saison decided to use the Treasure Data Customer Data Platform (CDP) as the basis for current and future fintech development and financial offerings. Find out why.
Page
Reuters Automotive Webinar
The automotive industry will survive the aftershocks of this pandemic-induced economic earthquake. However, car buyers may never be the same. As automakers balance their inventory to the new demand, marketers will need to balance their spending across not only variable and fixed spend, but also digital and traditional channels.
Page
PLAZMA13 APAC: Digital Transformation During Pandemic with Data
PLAZMA is a Digital Transformation Community. This marks the 13th PLAZMA event, and with the current global Pandemic PLAZMA has transformed into a virtual event where participants from across the Asia Pacific region can share their knowledge and experience in pioneering digital transformation across all our organizations.
Page
The Forrester Wave™: Real-Time Interaction Management
Real-time interaction management: The 13 providers that matter most and how they stack up
Post
Treasure Insights Launch
Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.
Page
How-to Guide: Applying Marketing Analytics
Find out how to reduce acquisition costs, increase lifetime value and improve retention with this practical how-to guide. We’ve mapped the campaign steps to help you get the most out of your Treasure Data analytics and reports.
Page
The Times: Digital Transformation Report
Brands have shifted focus to ecommerce. Leadership has learned how to motivate employees on lockdown. Schools have stepped up and embraced digital.
Page
Change the Game with Treasure Insights
Treasure Data helps customers with game changing analytics. Today, we introduced Treasure Insights, 15 new connectors and our In-store software development kit (SDK) for retailers.
Page
CDP Institute: CDP vs. DMP—What’s the Difference?
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
Page
Advertiser Perceptions CDP Study
A study by Advertiser Perceptions found Treasure Data leads in key CDP categories, including scalability, data security, ID management and resolution, and vision and roadmap.