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One to One Marketing: Personalization at Scale


One to One marketing can be defined as personalizing the experience for every customer, based on what you already know about them or what you can infer ...

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Introduction to Customer Data Platforms


Marketers know they need unified customer data but haven’t been able to get it. The Customer Data Platform (CDP) is a new ...

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predictive analytics


Treasure Data gives marketing technologists the ability to connect and own all data to acquire customers effectively and provide premium ...

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Treasure Data Prioritizes Data Security with First Chief Information Security Officer


Retired Marine Corps Gunnery Sergeant and Information System Management Officer (ISMO) Chief With More Than 30 Years Experience, Kip James,...

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How to Create a 365° Fan View


What do our clients like Major League Soccer, The Mets, and The Boston Bruins do differently? ...

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Multi-Touch Attribution for Better Marketing ROI


Attribution is the science of determining what caused a sale. We call the common method of counting the last thing a customer did before they made a purchase ...

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Omnichannel Retail Analytics Use Case


Customers don’t usually buy a product the first time they hear about or see it. In fact, today’s digitally-empowered customer is likely to compare ...

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Sales Analytics


Drive shorter sales cycles by analyzing accurate, up-to-the-minute sales data in a single, centralized dashboard ...

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Data Pipelines for Robust, Scalable Analytics


Data analysis pipelines are the software process that moves data from data sources to data destinations ...

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Retail


Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace ...

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Glossary of Marketing and Data Terms


All of the basic terms you need to know when you’re working with data ...

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Integration Recipes


Find the most popular integrations customers use with Treasure Data. Click the link to learn more about the input and output integration between those providers ...