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What is Next-best Action In Marketing?

Next-best Action (NBA) is a strategy that helps businesses identify the most effective marketing actions to take to drive customers closer to a desired conversion event. It is designed to optimize marketing efforts and improve the return on investment (ROI) of marketing campaigns. What are the Most Popular Use Cases for NBA Models? Next-best action What is Next-best Action In Marketing?

Accelerate Your Customer Journey

Learn five data-driven techniques for accelerating your customer journey–and discover how a Customer Data Platform can give you the tools to create personalized, connected customer experiences.