Archives: Press Releases

Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences

Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences Treasure Data Selected as Customer Data Platform to Drive More Personalized Digital Interactions to Millions of Diners by Delivering the Right Offer at the Right Time [Customer News] LOUISVILLE, Ky., July 6, 2023 — Yum! Brands, Inc. announced today the latest step in the Yum! Brands Advances Ongoing Data Strategy to Enhance Customers’ Digital Experiences

Artefact and Treasure Data Partner to Enable Brands to Deliver Personalized Customer Experiences

Artefact and Treasure Data Partner to Enable Brands to Deliver Personalized Customer Experiences Artefact helps clients maximize value of first-party data with Treasure Data Customer Data Cloud MOUNTAIN VIEW, Calif., June 27, 2023 — Treasure Data™, a leading enterprise customer data platform (CDP) provider, today announced a new formal partnership with global data consulting services Artefact and Treasure Data Partner to Enable Brands to Deliver Personalized Customer Experiences

Artefact & Treasure Data Partnership

Artefact and Treasure Data Partner to Enable Brands to Deliver Personalized Customer Experiences Artefact helps clients maximize value of first-party data with Treasure Data Customer Data Cloud MOUNTAIN VIEW, Calif., June 27, 2023 — Treasure Data™, a leading enterprise customer data platform (CDP) provider, today announced a new formal partnership with global data consulting services Artefact & Treasure Data Partnership

Treasure Data Appoints Mark Tack as Global Chief Marketing Officer

Treasure Data Appoints Mark Tack as Global Chief Marketing Officer Pipeline-Driven Martech Veteran Will Help Fuel Enterprise CDP’s Next Phase of Growth MOUNTAIN VIEW, Calif., May 18, 2023 — Treasure Data™, a leading enterprise customer data platform (CDP) provider, announced today that Mark Tack has been appointed as its new global chief marketing officer (CMO). Treasure Data Appoints Mark Tack as Global Chief Marketing Officer

Treasure Data Recognized As “Enterprise Customer Data Platform of the Year” by Data Breakthrough

Treasure Data Recognized As “Enterprise Customer Data Platform of the Year” by Data Breakthrough MOUNTAIN VIEW, Calif., April 18, 2023 – Treasure Data™, a leading enterprise customer data platform (CDP) provider, today announced it has been named “Enterprise Customer Data Platform of the Year” in the Data Breakthrough Awards. The Data Breakthrough program honors the Treasure Data Recognized As “Enterprise Customer Data Platform of the Year” by Data Breakthrough

Treasure Data Expands Global Strategic Collaboration Agreement with AWS to Help Companies Accelerate Digital Transformation and Deliver Connected Customer Experiences

Expansion of the SCA will Help Enterprises Gain Knowledge and Insights About Their Customers Through Treasure Data’s Customer Data Cloud MOUNTAIN VIEW, Calif., February 8, 2023 – Treasure Data™, a leading enterprise customer data platform (CDP) provider, today announced a multi-year strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS) to help companies accelerate Treasure Data Expands Global Strategic Collaboration Agreement with AWS to Help Companies Accelerate Digital Transformation and Deliver Connected Customer Experiences