How to Win with IoT and Data in the Customer Experience Revolution

Take a page from the data-driven CMO’s notebook

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Why IoT Matters for the Next Level of Customer Experience

Our customers’ experiences are being defined by the increasing availability of big data. Every company requires it and most executives recognize its importance. However, many are still figuring out how to make sense of it all and how to harness big data to drive business results.

And, just as companies start to get their “data bearings”, a new kid shows up: The Internet of Things (IoT). IoT—the constant stream of real-time data from devices —is flipping the script on big data and analytics as we know it, redefining what it truly means to be a data-driven company.

Today, marketing organizations are at the forefront of data-driven insights. They use data from internal enterprise and external digital and social media to know their customers better, deepen relationships and tailor customer experiences. Until now, there wasn’t an organization better poised than the CMO’s team to take advantage of enterprise data for superior customer experiences. In fact, nearly 90% of CMOs expect to be responsible for the whole customer experience by 2020*.

But, with the advent of IoT, marketing teams cannot take on the responsibility of customer experience alone. They will need to partner with other teams led by CTOs, CIOs, COOs, and CSOs to deploy, secure, and manage the plethora of devices that will take their customer insights to the next level.

And before you chalk IoT up to the latest industry buzzword, consider this: 51% of the world’s top marketers see IoT revolutionizing the industry by 2020. In addition, it’s estimated that 127 new devices are connected to the internet every second, and more than 75 billion devices are expected to be connected by the year 2025—which means the IoT data deluge shows no signs for slowing down.

The bottom line? The future of using IoT big data is already here. IoT is no longer the “next big thing”—it’s the new norm. So, there’s no time like the present to explore how you can harness the potential of IoT.

* The path to 2020: Marketers seize the customer experience(Rep.). (2016, January). Retrieved September 28, 2018, from The Economist website: https://eiuperspectives.economist.com/sites/default/files/EIU_Thepathto2020_PDF.pdf

51%

of the world’s top marketers believe IoT will revolutionize the marketing landscape by 2020

- Marketo

127

new devices connect to the internet every second

- McKinsey

75B

devices are expected to be connected by 2025

- Statista

Will today’s data management capabilities deliver on the future of IoT?

Find out how today’s companies are positioned to take advantage of IoT data for superior customer experiences.

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How IoT Data Drives Customer Experience

Take a page from the data-driven CMO’s notebook. IoT is transforming the way we reach our customers. Companies need to understand how IoT is affecting their product, supply chain, service, marketing and sale strategies to better their experiences and improve retention and loyalty.

One of many burning questions you may have: What’s the real potential that IoT holds for me and my organization? Thanks to an elite group of marketing executives and IoT thought leaders, we’ve got answers to this question and so many more.

Our IoT and Marketing Panel of Experts

  • Chuck Martin

    Keynote Speaker, Author, and CEO and Founder

    Net Future Institute

  • Peggy Smedley

    President and Editorial Director

    Specialty Publishing Media

  • Ian Gertler

    Founder and CMO

    Symplegades Inc.

  • Ken Herron

    Chief Marketing Officer

    Unified Inbox

  • Evan Kirstel

    Social Media Business Strategist, UCStrategies.com & Chief Digital Evangelist

    EviraHealth

  • Dean Johnson

    Design, Technology and Innovation Consultant

    activrightbrain

  • Johna Burke

    Chief Marketing Officer

    BurrellesLuce

  • Daniel Elizalde

    IoT Product Management Coach & Advisor

    DanielElizalde.com

  • Tamara McCleary

    CEO

    Thulium.co

  • Kirk Borne

    Principal Data Scientist and Executive Advisor

    Booz Allen Hamilton

IoT Data is Unlocking Market Opportunities

As the age of big data continues to dawn, you’re undoubtedly overwhelmed by the amount of data you have at your disposal—and the intricacies, sensitivity and sheer volume of IoT data adds a new level of complexity and uncertainty. You know the insights and opportunities are there, but how do you unlock them?

You need the right strategy, collaboration, and tools and technology for collection and analysis. Below we offer some sources of inspiration, resources, and examples of IoT use cases.

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