The IoT Customer Experience Revolution: Ready to win?
Take a page from the data-driven CMO’s notebook
Why IoT Matters for the Next Level of Customer Experience
Our customers’ experiences are being defined by the increasing availability of big data. Every company requires it and most executives recognize its importance. However, many are still figuring out how to make sense of it all and how to harness big data to drive business results.
And, just as companies start to get their “data bearings”, a new kid shows up: The Internet of Things (IoT). IoT—the constant stream of real-time data from devices —is flipping the script on big data and analytics as we know it, redefining what it truly means to be a data-driven company.
Today, marketing organizations are at the forefront of data-driven insights. They use data from internal enterprise and external digital and social media to know their customers better, deepen relationships and tailor customer experiences. Until now, there wasn’t an organization better poised than the CMO’s team to take advantage of enterprise data for superior customer experiences. In fact, nearly 90% of CMOs expect to be responsible for the whole customer experience by 2020*.
But, with the advent of IoT, marketing teams cannot take on the responsibility of customer experience alone. They will need to partner with other teams led by CTOs, CIOs, COOs, and CSOs to deploy, secure, and manage the plethora of devices that will take their customer insights to the next level.
And before you chalk IoT up to the latest industry buzzword, consider this: 51% of the world’s top marketers see IoT revolutionizing the industry by 2020. In addition, it’s estimated that 127 new devices are connected to the internet every second, and more than 75 billion devices are expected to be connected by the year 2025—which means the IoT data deluge shows no signs for slowing down.
The bottom line? The future of using IoT big data is already here. IoT is no longer the “next big thing”—it’s the new norm. So, there’s no time like the present to explore how you can harness the potential of IoT.
* The path to 2020: Marketers seize the customer experience(Rep.). (2016, January). Retrieved September 28, 2018, from The Economist website: https://eiuperspectives.economist.com/sites/default/files/EIU_Thepathto2020_PDF.pdf
51%
of the world’s top marketers believe IoT will revolutionize the marketing landscape by 2020
127
new devices connect to the internet every second
75B
devices are expected to be connected by 2025
Will today’s data management capabilities deliver on the future of IoT?
Find out how today’s companies are positioned to take advantage of IoT data for superior customer experiences.
How IoT Data Drives Customer Experience
Take a page from the data-driven CMO’s notebook. IoT is transforming the way we reach our customers. Companies need to understand how IoT is affecting their product, supply chain, service, marketing and sale strategies to better their experiences and improve retention and loyalty.
One of many burning questions you may have: What’s the real potential that IoT holds for me and my organization? Thanks to an elite group of marketing executives and IoT thought leaders, we’ve got answers to this question and so many more.
Our IoT and Marketing Panel of Experts
Chuck Martin
Keynote Speaker, Author, and CEO and Founder
Net Future Institute
Peggy Smedley
President and Editorial Director
Specialty Publishing Media
Ian Gertler
Founder and CMO
Symplegades Inc.
Ken Herron
Chief Marketing Officer
Unified Inbox
Evan Kirstel
Social Media Business Strategist, UCStrategies.com & Chief Digital Evangelist
EviraHealth
Dean Johnson
Design, Technology and Innovation Consultant
activrightbrain
Johna Burke
Chief Marketing Officer
BurrellesLuce
Daniel Elizalde
IoT Product Management Coach & Advisor
DanielElizalde.com
Tamara McCleary
CEO
Thulium.co
Kirk Borne
Principal Data Scientist and Executive Advisor
Booz Allen Hamilton
IoT Data is Unlocking Market Opportunities
As the age of big data continues to dawn, you’re undoubtedly overwhelmed by the amount of data you have at your disposal—and the intricacies, sensitivity and sheer volume of IoT data adds a new level of complexity and uncertainty. You know the insights and opportunities are there, but how do you unlock them?
You need the right strategy, collaboration, and tools and technology for collection and analysis. Below we offer some sources of inspiration, resources, and examples of IoT use cases.
Pioneer Revolutionizes Cars with the IoT Evolution
Pioneer Corporation wanted to leverage the mobile telematics center to create new business opportunities. We worked with them to develop an engine to fully understand a driver’s tendencies, vehicle condition and driving conditions.
Internet of Things: How Marketers Can Survive the Next Data Deluge
The next data deluge has arrived. But Customer Data Platforms can help you gather, analyze and act on insights. This whitepaper offers a deep dive into what IoT data is and isn’t, IoT data use cases, and more.