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Honda India Unifies Customer Data Across Six Business Lines

Honda gains a deeper understanding of the customer journey with Treasure Data CDP.

Leveraging Data and Digital to Transform Automotive Marketing

Leveraging Data and Digital to Transform Automotive Marketing

OEMs need CDP for customer centricity at scale

This whitepaper discusses connecting disparate data into actionable insights, so automotive companies can create customer-centricity at scale.

Treasure Data CDP Use Cases for Automotive

Discover leading CDP use cases for automotive brands and dealerships to maximize the value of customer data with Treasure Data Customer Data Cloud.

Automotive Case Study

Learn how a major automaker uses Treasure Data CDP for cross-channel personalization, lookalike targeting, lead scoring, and more.

Embrace the Possible: Top CDP Use Cases for Auto Brands, Dealers, and OEMs

Identifying the right CDP use cases for your auto organization is the first step towards achieving ROI and ensuring a successful CDP implementation.

Customer Data Answers National Auto Dealers’ Big Questions & Show Sales Gains

Auto dealerships and national auto brands are increasingly using customer data platforms (CDPs) to understand customer behavior, and the CDPs are getting great results, reducing ad spend & boosting conversion.

Redefining the Automotive Industry Through Customer Centricity

Recently at Digital Shift and Reuters Automotive 2021, industry leaders like Stellantis, Hyundai, and TrueCar shared how they’ve shifted gears to focus on customer centricity and delivering a highly personalized buying experience.

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto businesses.