Retail & CPG

Unite physical and digital customer experiences to improve sales performance

Retailers are under immense pressure to provide exceptional customer experiences in order to distinguish themselves in a highly competitive, global marketplace.

Today, our phones have become handheld shopping malls and social media plays an increasingly important role in driving purchases, collecting feedback and deepening brand loyalty. And consumer privacy concerns must be your priority above everything else.

Magic happens when all your customer data is collected responsibly, in one place and accessible to the right stakeholders. Treasure Data enterprise CDP connects sales and marketing data for a holistic understanding of the customer so you can spot trends, personalize the customer experience and increase sales.

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How did a global retailer drive a 46% revenue increase and boost in-store traffic?

  • Treasure Data enterprise CDP enabled highly targeted promotions that led to a 100% increase in coupon redemptions and a 46% increase in revenue
  • Ability to combine online browsing data and in-store purchase history at “the speed of eCommerce” to make timely, relevant recommendations
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Future Stores Report:

Retailers Invest in Customer Data for Perfect ‘Phygital’ Experiences that Sell

See how retailers are using customer data to revamp their in-store and online experiences. From arming store staff with details about their customers’ desires and behavior, to redesigning stores for a seamless match of in-store and online experiences, smart customer data management lights the path to profitability.

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How can you drive consumer thirst for 100-plus product lines? Use your data better!

Kirin deployed Treasure Data enterprise CDP to collect and analyze campaign data across digital channels, as well as sales events and storefront activities. The company combined online browsing data, promotional event data and other data with offline data, Kirin gained insights to improve marketing campaign performance, increase purchases and improve customer lifetime value.

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How do you use 80 years of loyalty program data to boost in-store sales 20 percent?

Shiseido, the fifth largest maker of cosmetics in the world, added a digital component to its customer loyalty program. Now Shiseido uses Treasure Data’s enterprise Customer Data Platform (CDP) to deliver personalized messages and offers as consumers browse catalogs, order products, search for store locations and receive expert advice and product recommendations.

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See what Treasure Data enterprise CDP can do for you

Improve sales performance

Combine helpdesk, CRM, marketing automation, payment platforms, and product for a real-time view of your operations data.

Automate ad hoc analysis

Build a CDP designed to fit your needs and run any analysis you want at any scale without the need for IT assistance.

Real-time segmentation

Gain the ability to hyper-target the 20% of customers who generate 80% of your sales.

Advanced insights

Leverage powerful AI/ML capabilities to gain predictive insights into individuals’ preferences and behaviors.

Delight customers

Deliver personalized offers to customers to build relationships, deepen loyalty and increase revenue.

Ask anything - no limits

Analyze anything; enterprise-grade means you’re no longer limited by scale, storage capacity or data type/access.

Talk with our experts

We understand that no two companies operate alike. Our professional services team can help you configure a self-managed solution that meets your budget. Our highly attentive technical support staff is always on hand whenever you need assistance.

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