Data-driven Marketing for the Time-Impaired:
How to Meet the New Demands

Five Martech Trends

The Martech Trends You Need to Know Now

Leveling up shouldn’t be a one-time event. Your company is an ecosystem that should be continually evolving, adapting, and changing with the market and with your customers’ needs.”

Robert Burns

Technology is remaking marketing in a million ways. Every marketer knows the job will be radically different even a few short years from now. But exactly where should you focus your attention and resources to get (or stay) at the top of your martech game?

We identified the five trends most deserving of your attention. Then we asked 11 top martech experts for their thoughts on building a future where data can drive more effective marketing, while addressing customers’ security and privacy concerns.

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David Raab

David Raab
Founder, CDP Institute
@draab

Juliette Rizkallah

Juliette Rizkallah
Chief Marketing Officer, SailPoint Technologies @juliettesultan

Kevin Hillstrom

Kevin Hillstrom
President, MineThatData
@minethatdata

Mark Boothe

Mark Boothe
Head of Adobe Experience Cloud Social Media, Adobe @markboothe

Michael Brenner

Michael Brenner
CEO, Marketing Insider Group @BrennerMichael

Rishi Dave

Rishi Dave
CMO, Vonage
@RishiPDave

Robert Burns

Robert Burns
Managing Partner, Digital Marketing Strategist, gnooko digital marketing
@robertlburns

Sam Hurley

Sam Hurley
Managing Director, OPTIM-EYEZ
@Sam___Hurley

Scott Brinker

Scott Brinker
VP Platform Ecosystem, HubSpot
@chiefmartec

Tim Peter

Tim Peter
Founder & President, Tim Peter & Associates
@tcpeter

Tom Pick

Tom Pick
Independent B2B Digital Marketing Consultant, Webbiquity
@TomPick

Read Five Martech Trends that Will Define Marketing’s Future: How to Prepare Your Martech Stack for Data Transformation to get up to speed on the latest in:

  • One-to-One Personalization: What should you turn over to the machines, and how do you “keep it human enough” for customers?
  • Seamless Omnichannel Experiences: Two must-have martech tools, and why Google Analytics isn’t enough.
  • Smarter Use of Analytics: What’s missing in most tools, why integration is a must, and two ways to get what you need for better decisions.
  • Maintaining Trust with Security and Privacy: Are new privacy and security threats in conflict with data-driven marketing?
  • Turning Siloed Data into a Single Source of Truth: How to quit guessing and know.
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