Global beverage giant AB InBev uses Treasure Data Enterprise CDP to power global marketing and analytics, speed digital transformation & securely handle customer data privacy compliance at scale. AB InBev’s Luiz Gama and Lucas Borges discuss better segmentation through Treasure Data’s “smart attributes” feature, and the benefits of real-time marketing.

Data regulation has afforded consumers greater autonomy over their data. In response, all of the major web browsers have pledged to phase out third-party cookies by 2022. By leveraging the right technology partners, companies can develop the right data and identity infrastructure to compliantly enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era.

Together Treasure Data Customer Data Platform (CDP) and AWS Cloud help leading brands across industries achieve scalable success. Learn how Treasure Data supports out-of-the-box integrations with AWS products & services, including Amazon Advertising, Redshift, S3 & Kinesis.

You already know how critical data is to your business—in R&D, manufacturing, and operations. A customer data platform (CDP) can transform your marketing, too.