Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Peek Inside Treasure Data’s Security Approach for 2+ Billion Customer Profiles
Learn how Treasure Data is committed to securing 2B+ customer profiles with AWS, strict protocols and trustworthy AI.
The Next Evolution of the CDP Starts with Intelligence
The CDP is no longer just a data pipeline. It's becoming the operating system for intelligent coordination across the enterprise.
Switching CDPs Is Hard. The CDP Trade-Up Program and Migration Agent Make It Easy.
Switching CDPs typically requires deep coordination across teams and months of engineering effort. Now with AI, Treasure Data can make the switch in 4 weeks.
Segments Aren’t Dead: Why They Still Power Customer Journey Management
Are segments going extinct in the age of the customer journey? Not quite – savvy brands will master both customer segmentation and sophisticated journeys.
The Complete Guide to Customer Journey Mapping
Customer journey mapping can help your business keep your business agile in the face of change. Learn what a customer journey map is and how it works.
3 Ways Condé Nast Personalized Customer Journeys with Treasure Data
Explore three impactful campaigns the media giant launched using Treasure Data to drive customer acquisition and boost loyalty.
40 Migrations Later: Top Tips from CDP Replacement Experts
Two martech leaders share best practices from their experience helping 40 brands transition from legacy CDPs to platforms that deliver measurable outcomes.
Lessons from Condé Nast: 5 Tips to Unite Teams Around a CDP
Ian Phillips, CRM Data Manager at Condé Nast, shares the company’s customer data journey since implementing Treasure Data CDP.
From Proof of Concept to Global Scale: Lessons from Boehringer Ingelheim’s CDP Success
Learn how Boehringer Ingelheim, a global pharmaceutical leader, implements a unified data strategy to enhance customer experiences across 130 countries.