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The Power of Retail Data Analytics: Increase Sales and Improve Operations

Retail data analytics uses data to help retail players personalize CX, optimize logistics/supply chain, and manage pricing for increased sales.

Using Customer Loyalty Analytics To Drive Retention for Your Business

Customer loyalty analytics can give brands insight into user behavior and help drive retention using data and loyalty metrics.

Top-Ranked Customer Insights Platforms (And Why You Need One)

The best customer insights platforms use data to help brands understand their customers better, improve their experiences, and drive results.

Multiply the Value of Customer Data

Customer data is a differentiator to drive efficiency and growth. Learn how to multiply the full value of customer data across the entire enterprise.

The ROI of Customer Experience

Delivering the best customer experience is a must for business success. Learn how global brands are gaining revenue and cutting costs through the ROI of customer experience.

CDPs vs. CRMs: Understanding the Pharma Marketing Tech Stack

Both CRMs and CDPs can be a source of data insight for pharma marketers. So, what’s the difference, and how do they work together in the tech stack?

Top Customer Data Platform Benefits Your Company Needs

Top customer data platform benefits include customer profile unification and a robust customer data foundation for deriving actionable insights.

Customer Data Platform vs Data Lake: How to Choose Your Best Option

The benefits of a customer data platform over data lakes include centralized data access, real-time analysis, and faster activation.

Separating Myth from Reality: CDP Components and Composable CDPs

Is building your own CDP out of CDP components the right choice? We debunk 5 myths about traditional CDPs. Spoiler alert: integrated CDPs are far from dead!