Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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The CIO and CDO Customer Data Playbook
How CIOs and CDOs can partner with marketing to centralize customer profiles, create behavioral analytics, and enable activations with a customer data platform.
Data is Overwhelming—It Doesn’t Have to Be
How CDPs can help consumer goods companies tap into their existing data, create a comprehensive customer view, and put insights into action.
The CPG Guide to Digital Transformation
Learn how leading CPG brands leverage customer data to improve customer experience, drive brand loyalty & meet their DTC marketing objectives today & in the future.
The New Playbook For Data-driven Retail
Customer data has become more complex and valuable. Learn how the right data strategy and a robust CDP can empower retailers to harness that value.
How a Customer Data Platform Fits In Your Tech Stack
Learn how Customer Data Platforms (CDPs) compare to DMPs, Master Data Management, Data Lakes, CRM and other systems in this free paper from the CDP Institute.
CDP Beyond Marketing: Sharing Data Across the Organization
From the CDP Institute, learn how today’s product development, sales, support & service teams can create ‘wow’ customer experiences with unified customer data
The CDP Industry in APAC
This CDP Industry report details the shifts seen in the Asia Pacific region and provides information around how the Customer Data Platform space changed
Composable or Integrated CDP?
Is an integrated or composable CDP the right choice for your business? In this paper, the CDPI discusses the many factors you should consider.
The Data-Driven Marketer’s Guide to Identity Resolution
Do you know your customers by name, cookie, email, physical address, and device? Recognizing your customers as individuals is complex but essential to today's businesses. Read more.