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Your Customer Data Platform Vendor Comparison Guide

Discover the top 10 features that should be on your CDP vendor comparison checklist.

Customer Data Platform 101: The Basics

Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.

Collect & Cleanse Customer Data

Learn why data collection and data cleansing need to go hand in hand for effective use of marketing data for unification, personalization and activation.

Customer Data Unification

Learn how customer data unification uses integrated customer data to create unified, omnichannel customer profiles.

Customer Data Personalization & Activation

Learn how to use personalized customer data to boost acquisition, improve CX, engage in real time and increase upsells and cross sells.

Everything You Need to Know About CDPs

How do customer data platforms (CDPs) help to achieve your customer data management strategy?

2025 Gartner® Magic Quadrant™ for Customer Data Platforms

Understand the relative position of 12 technology providers for CDPs, helping you make the right choice for your organization.

2025 Gartner® Critical Capabilities for CDPs

Get complimentary access to the 2025 Gartner® Critical Capabilities for Customer Data Platforms. Compare 12 CDP vendors and their capabilities.

eTail Future Customer Journeys Report

Learn how omnichannel retail and brand leaders in the U.S. and Canada are taking a customer-centric approach to elevating e-commerce experiences.