Treasure Data CDP Resources
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Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How to Pick the Right CDP with Forrester VP
Watch Forrester Principal Analyst, Joe Stanhope and Treasure Data to talk about selecting the ideal CDP for your business, understanding current trends, and discovering valuable use cases.
Honda India Unifies Customer Data Across Six Business Lines
Honda gains a deeper understanding of the customer journey with Treasure Data CDP.
SCI’s First Year with a CDP
Learn how in just a few months with a CDP, North America’s largest funeral provider saw up to 43% more website conversions, 2x more form fills, and streamlined lead routing for 4,000 sales reps across 100 different markets.
ML-driven Multi-touch Attribution: Delivering next-level marketing insights
Find out which touchpoints worked to close a sale or build enduring customer loyalty?
Customer Data Platform 101 The Fundamentals
Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.
Customer Data Platform vs. CRM: Which Is the Best Enterprise Solution?
Discover which provides a richer data foundation and deeper customer insights – a CDP or CRM.
Know When a CDP Upgrade Is Overdue
A CDP upgrade resolves long-standing legacy system pitfalls like limited functionality and weak competitive advantage.
CDP vs. DMP: What’s the difference?
Discover whether a CDP or DMP provides a superior customer data foundation that enhances all marketing aspects.