Treasure Data Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
- Filter by Resource Type
- Analyst Reports
- Articles
- Blog
- Case Studies
- Cheatsheets
- Events
- Reports
- Sales Sheets
- Webinars
- Filter by Industry
- Automotive
- CPG
- Entertainment & Media
- Financial Services
- Healthcare
- Retail
- Technology
- Travel & Hospitality
- Filter by Topic
- AI & Machine Learning
- CDP
- CDP Use Cases
- Company News
- Customer Data Strategy
- Customer Service
- Data Privacy & Security
- Marketing
- Partners
- Treasure Data CDP
WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies
Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.
Retail Media Networks: Optimizing Data Partnerships with a CDP
Retailers are monetizing their data by creating retail media networks. Treasure Data's Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Consent Management, Data Privacy and Your Customer Data Platform
Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Should You Build vs Buy a CDP? – CDP Institute
Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.
CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data
CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?