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Consent Management, Data Privacy and Your Customer Data Platform

Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.

Making Better Inventory Decisions with Customer Data 

Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.

Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data

CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.

Essential CDP Use Cases for Customer Data and Analytics

What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?

Treasure Data Named a Leader by Forrester

Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Top CDP Use Cases and How To Develop Them

Explore the top CDP use cases organizations prioritize when evaluating customer data platform vendors, and implementing CDP strategy.

Data-Driven Customer Service is Essential For Great CX – Here’s Why

Learn why customer service so important for customer experience, and how you can develop the right data management strategies to empower your support teams.