Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Treasure Data CDP Case Study
Learn how Treasure Data’s go-to-market (GTM) team uses its CDP, journey orchestration, and AI assistants to boost ROI and operational efficiency.
How to Choose the Right CDP: Why Integrations Matter
CDP integrations are a critical component when evaluating the right customer data platform vendor. Here's five things you should look out for when choosing the right CDP for you.
The Power of First-Party Data: Five Ways To Maximize Business Success
Discover how brands and retailers can use first-party data to enhance customer satisfaction, boost loyalty and drive revenue growth.
WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies
Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.
How to Launch a Customer Data Platform Pilot Program
A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.
A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Should You Build vs Buy a CDP? – CDP Institute
Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.
CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data
CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?