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Turning Customer Data into a Company-Wide Asset: Insights from Nestlé

Discover how Nestlé is using a CDP to transform customer data into a company-wide asset that breaks down silos and drives business strategy.

Top 6 Customer Data Visualization Tools for Marketers

When integrated with a CDP, data visualization tools can help marketers easily transform customer insights into different data formats.

Treasure Data CDP Case Study

Learn how Treasure Data’s go-to-market (GTM) team uses its CDP, journey orchestration, and AI assistants to boost ROI and operational efficiency.

How to Choose the Right CDP: Why Integrations Matter

CDP integrations are a critical component when evaluating the right customer data platform vendor. Here's five things you should look out for when choosing the right CDP for you.

The Power of First-Party Data: Five Ways To Maximize Business Success

Discover how brands and retailers can use first-party data to enhance customer satisfaction, boost loyalty and drive revenue growth.

WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies

Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.

Retail Media Networks: Optimizing Data Partnerships with a CDP

Retailers are monetizing their data by creating retail media networks. Treasure Data's Irene Sibaja breaks down the benefits of RMNs, and the role of the CDP.

How to Launch a Customer Data Platform Pilot Program

A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.

A Complete Marketer’s Guide to Multi-Touch Attribution and Models

Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.