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CDP Training: Where to find Customer Data Platform Courses

Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team get started.

Building a Single Customer View in 5 Steps

A single customer view (SCV) helps businesses create profitable customer experiences, generate accurate and actionable insight, and offer reliable, relevant services no matter how a customer interacts with the brand. Here’s how to build an SCV for your business.

CDP vs. DMP vs. CRM: Differences, Similarities, and Best Practices FAQ

Treasure Data outlines the differences between CDP, CRM and DMP marketing technology, and offers insights on today's best practices to deliver relevant, real-time, personalized customer experience (CX).

Powering Customer Experience Management (CXM) through CDP Insights & Analytics

In recent years, organizations have simultaneously adopted a mantra of customer centricity while moving commerce to digital channels. This combination of factors has transformed the field of Customer Experience Management (CXM), (sometimes called CEM) even though for consumers, the customer experience is still one of the most important factors when choosing brands and staying loyal ... Powering Customer Experience Management (CXM) through CDP Insights & Analytics

How Retail Banks Use Personalization to Compete with Fintech Start-ups

Retail banks, under pressure from fintech and other competitors, are turning to customer data platforms (CDPs) to compete and develop new lines of business.

Stripe International Case Study

Learn how this apparel retailer and lifestyle brand uses Treasure Data CDP for personalized customer journeys, targeted selling in retail, and more.

The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?

CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.

Lion Case Study

Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.