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Lion Case Study

Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and connect with consumers.

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them.

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for your business.

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide

Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous.

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purposes.

How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform

What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help

Ever wonder why a campaign fizzled or a particular offer unexpectedly sent sales through the roof? It might be your data; if it’s not clean or timely, it could be costing you money and customers or causing you to miss some of your best opportunities. And if you’re not relying on accurate, real-time customer data ... What’s the Difference? Data Enrichment vs. Data Cleaning, and How CDPs Help