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The Auto Industry, CDPs & the New Car Buying Experience

Long before the pandemic, the automotive industry was already looking down the road of widespread disruption. How can the entire multifaceted auto industry benefit from a fundamental shift in the car-buying process?

CPG Brands: Use CDPs to Get the Consumer Data You Need for DTC Success

CPG companies have long found it hard to get detailed customer data. Now, customer data platforms (CDPs) are changing that, helping CPGs get individual behavioral data and insights—and opening direct-to-consumer (DTC) channels.

Lion Case Study

Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.

Personalization on Tap: How the Beverage Industry Turns Data Into Profits

For beverage brands, staying top of mind—and in customers’ shopping carts—amidst a proliferation of choices has never been more challenging. Paying close attention to consumer preferences can pay off for beverage companies.

Need to Shift Your CPG Strategy? 3 Ways to Maximize CPG ROI

CPG brands are adjusting to changing consumer needs—and speed matters for companies that want to stay relevant. Here are three Customer Data Platform (CDP) initiatives that can help CPGs maximize ROI and connect with consumers.

How Customer Data Platforms Future-Proof the CPG Industry: 3 Aspirational Goals to Consider

How can you be sure your technology investments are future-proof? One approach: start with your company’s aspirational goals and make sure your investments can help—not hinder—meeting them.

The Best RFP for CPG Manufacturers Choosing a Customer Data Platform (CDP)

CPG manufacturers are making big investments to leverage customer data. This ready-to-use CDP RFP template—with more than 200 questions—is designed to get you the answers you need to pick the right CDP for your business.

Shifting Customer Journeys with Customer Data Enrichment: A Marketer’s Guide

Accurate, detailed, and up-to-date data is key to build and nurture ongoing relationships with your customers. Find out how to make the complex process of data enrichment automatic and continuous.

[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)

Is your goal to improve ad campaigns or uplevel the entire customer experience? This infographic will give you a visual guide to understand how both DMPs and CDPs handle customer data, but for different purposes.