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Six Things to Consider When Evaluating CDP Integrations

Without integrations, a CDP is little more than an expensive database. So how do you make sure a CDP will integrate with your entire tech stack? Here's what you need to know about CDP integrations.

CRM vs. CDP: How to Get the Most Out of Both

CRM vs. CDP: This infographic shows similarities and differences of Customer Relationship Management (CRM) systems and Customer Data Platforms (CDPs).

How to Use a Customer Data Platform for a Better Marketing Strategy

Did you know that high-growth companies use customer data in more creative ways than their lower-growth peers? According to Deloitte’s 2022 Global Marketing Trends, 51% of CMOs from high-growth companies use customer data to deliver personalized content (using dynamic creative optimization) versus only 36% of lower-growth companies. They also use customer data to serve personalized ... How to Use a Customer Data Platform for a Better Marketing Strategy

Why Data Mining Is Key to Successful Segmentation

Nick Antoniades: Successful marketers go beyond typical segmentation strategies to glean surprising, profitable new insights from data mining & data analytics. Customer data platforms to avoid targeting errors.

Retailers, Your Contact Strategy Needs Machine Learning—and a CDP

As a retailer, you have an advantage few industries share—direct interactions with customers. But without a clear strategy for leveraging customer data, much of it will go to waste. Find out how machine learning can help.

[Infographic] Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?

Better understand how car companies like Subaru and Maruti Suzuki use proven martech to accelerate both near-term profits and long-term digital transformation—to become truly data-driven, customer-first auto businesses.

CPG Analytics: A Quick-start Guide

How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More popular products.

3 Steps to Solving the Challenge of Personalization with a CDP

Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging.

Does Gartner Have a CDP Magic Quadrant?

Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Management.