Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Making Better Inventory Decisions with Customer Data
Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.
Should You Build vs Buy a CDP? – CDP Institute
Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.
CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data
CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.
5 Reasons You Can’t Miss CDP World 2024
Join CDP World 2024: Essential event for marketing/data leaders to revolutionize customer strategy with insights from top brands.
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Infographic: Are Brands Getting Customer Experience and AI Right?
People are open to AI's growing role in marketing. But what industries are getting it right, and how can brands improve the customer experience? See the data.
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform
Not sure if your all-purpose software RFP template is up to the task of helping you choose the right customer data platform (CDP)? Afraid you’ll miss a critical feature that makes the difference between a good return on marketing investment (ROMI) and seeing red in the project payback column? Concerned that you don’t know what ... How to Buy a CDP: The Best RFP Template for Choosing the Right Customer Data Platform