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The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months.  Think about the back-and-forth that happens between your team and partners to bring ... The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

How to Launch a Customer Data Platform Pilot Program

A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.

A Complete Marketer’s Guide to Multi-Touch Attribution and Models

Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.

Consent Management, Data Privacy and Your Customer Data Platform

Data privacy compliance is essential to business success, but can be a challenge to manage. Learn how a CDP can help elevate consent management practices.

Attribution Models: A Complete Guide for Marketers

CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.

Making Better Inventory Decisions with Customer Data 

Learn how retailers and brands make better inventory management, supply chain, product and demand planning decisions with a connected customer data platform.

Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data

CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.

5 Reasons You Can’t Miss CDP World 2024

Join CDP World 2024: Essential event for marketing/data leaders to revolutionize customer strategy with insights from top brands.

Transform customer data into your most valuable business asset