Treasure Data Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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How Auto Firms Use CDPs & Data to Fuel Car Sales
Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.
Here’s How Marketing Can Thrive in the Cookieless Future
Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.
CX Analytics: Measuring and Improving Customer Experience
Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know.
Does Gartner Have a CDP Magic Quadrant?
Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Management.
Partner Spotlight: Neustar & Treasure Data CDP Team Up for a Single Customer View
Understanding customer behavior is about to get tougher in the post-IDFA, post-third-party cookie world. Neustar and Treasure Data CDP together help brands manage and use data for single customer views (SCVs).
CDP Training: Where to find Customer Data Platform Courses
Customer data platforms (CDP) have become a foundational technology in the martech stack, leaving many needing to fast track their CDP expertise. This list of CDP training resources will help you and your team get started.
Customer Experience vs. User Experience, and How Customer Data Improves Both
Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both.
Partner Spotlight: How Marketing Will Change in the Post-cookie, Post-IDFA World
Cookies and IDFAs for marketing will soon be obsolete. Karlsgate’s CEO explains how CDPs and Karlsgate help supply missing data. They discuss how to meet the emerging challenges for managing and connecting first-party data.
Company Announcement: Treasure Data officially part of Softbank Vision Fund 2; Welcome Back Founding Leadership Team
We are thrilled to announce that Treasure Data is now officially part of Softbank Vision Fund 2! As previously communicated, Treasure Data was on track to separate from Arm to operate as an independent company. This process was completed on June 25, 2021 and we are now part of SoftBank Vision Fund 2’s portfolio, with funding and support to continue our rapid growth in the fast-moving Customer Data Platform (CDP) market.