Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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Treasure Data: The Future of Customer Centricity
Treasure Data is expanding its vision of customer-centricity through data to include enterprise-wide customer data platform (CDP) solutions for Service, Sales, and more. Now every team can create great experiences with data.
CPG Analytics: A Quick-start Guide
How are CPG companies accelerating digital transformation? Customer data platforms (CDPs) & CPG analytics are closing data gaps that have long been industry barriers to understanding consumers. The result? More popular products.
Partner Spotlight: OneTrust and Treasure Data CDP Team Up for Preference Management
OneTrust's Josh Jones explains how marketers can boost consumer engagement—even in a post-IDFA, post-third-party-cookie world—by empowering consumers with better privacy controls. Many customers are more willing to share their data when they have fine-grained control over its use.
What Is Customer Experience Management? And Why Does It Matter?
Customer Experience Management (CXM) is the art of understanding and anticipating customer behavior to create the best CX. Good CXM strategies provide personal, scalable CX that can be refined in real time. Here’s how.
3 Steps to Solving the Challenge of Personalization with a CDP
Find out how Treasure Data CDP simplifies real-time personalization in three steps. In this article, we take a deep dive into audience management, customer journey orchestration, and multi-channel messaging.
How Auto Firms Use CDPs & Data to Fuel Car Sales
Automakers & dealerships such as Subaru and Maruti Suzuki are using customer data platforms (CDPs) to personalize customer experiences, see who’s a serious prospect, and close more sales and add-on deals.
Here’s How Marketing Can Thrive in the Cookieless Future
Tech companies and legislators have taken up the cause of data privacy and continue to regulate collection of customer data. But marketers don’t have to see this movement as an “us versus them” scenario: Better security and privacy benefit everyone.
CX Analytics: Measuring and Improving Customer Experience
Improving Customer Experience (CX) starts with measurement. Smart measurement and analysis of your customer data can help your brand find new ways to attract and retain customers. Here’s what you need to know.
Does Gartner Have a CDP Magic Quadrant?
Does Gartner have a CDP Magic QuadrantTM? No, but Treasure Data CDP was the only CDP in the Gartner Magic Quadrant Report: Data Management and a strong performer in Forrester WaveTM for Real Time Interaction Management.