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SCI’s First Year with a CDP

Learn how in just a few months with a CDP, North America’s largest funeral provider saw up to 43% more website conversions, 2x more form fills, and streamlined lead routing for 4,000 sales reps across 100 different markets.

Leveraging Data and Digital to Transform Automotive Marketing

Leveraging Data and Digital to Transform Automotive Marketing

ML-driven Multi-touch Attribution: Delivering next-level marketing insights

Find out which touchpoints worked to close a sale or build enduring customer loyalty?

Customer Data Platform 101 The Fundamentals

Why do you need a customer data platform? This introductory course in the CDP Academy, CDO 101, answers your most pressing customer data questions.

Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation

A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.

The ROI in a Customer Data Platform

Forrester Consulting calculated a 802% customer data platform ROI for companies using Treasure Data’s enterprise CDP.

Transform customer data into your most valuable business asset