Stop settling for a blurry picture of your customers and bring them into focus. Built for media and entertainment companies, our media customer data platform (CDP) powers nitty-gritty segmentation, analysis and personalized engagement to level up revenue and power down inefficient spend.
Trusted by top publishers and entertainment brands
“
[Treasure Data] is a tool that truly differentiates us. Now we’re seeing data sharing across different businesses driving new value for the company.”
Mateus Fantini
President
IIRIS | Informa
Treasure Data powers Informa’s pioneering B2B data and AI platform
Treasure Data powers Informa’s pioneering B2B data and AI platform
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Use first-party data to create personalized, real-time journeys for millions
Finding the right message at the right time and channel requires more than an educated guess – it requires Treasure Data CDP. Boost customer acquisition and drive incremental revenue by giving audiences more of what they want.
Our media customer data platform clues your brand into precise audience behavior and insights in real time, giving you the opportunity to hyper-personalize communication that is unique to each individual’s preferences.
Key benefits: Treasure Data CDP
Boost marketing ROI and return on ad spend (ROAS). Our CDP enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.
Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audience(s), offer(s) and channel(s) to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.
Our AI-powered CDP helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.
Design, plan, and create a customer journey by understanding your customers’ problems and addressing them by using Treasure Data’s customer journey orchestration in order to help them to move forward and stay focused while enjoying their experience.
Predict customer attributes and affinities to improve targeting and convert unknown visitors to customers. Using AI and machine learning in our entertainment and media CDP, you can use first-party data like browsing behavior to improve targeting and future proof your business.
