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Treasure Data CDP Case Study

Learn how Treasure Data’s go-to-market (GTM) team uses its CDP, journey orchestration, and AI assistants to boost ROI and operational efficiency.

How to Choose the Right CDP: Why Integrations Matter

CDP integrations are a critical component when evaluating the right customer data platform vendor. Here's five things you should look out for when choosing the right CDP for you.

The Power of First-Party Data: Five Ways To Maximize Business Success

Discover how brands and retailers can use first-party data to enhance customer satisfaction, boost loyalty and drive revenue growth.

WEBINAR: Art Sebastian – Unlocking Retail’s Future: CDPs and the Power of Data-Driven Strategies

Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey’s, Meijer, and Kraft.

The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months.  Think about the back-and-forth that happens between your team and partners to bring ... The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

How to Launch a Customer Data Platform Pilot Program

A CDP pilot program can set the stage for short-term success, and achieve long-term goals. Here's what you need to know to successfully test your CDP use cases.

A Complete Marketer’s Guide to Multi-Touch Attribution and Models

Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.

Attribution Models: A Complete Guide for Marketers

CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.

Should You Build vs Buy a CDP? – CDP Institute

Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.

Transform customer data into your most valuable business asset