Treasure Data Resources

  • Filter by Resource Type
  • Analyst Reports
  • Articles
  • Blog
  • Case Studies
  • Cheatsheets
  • Events
  • Reports
  • Sales Sheets
  • Webinars
  • Filter by Industry
  • Automotive
  • CPG
  • Entertainment & Media
  • Financial Services
  • Healthcare
  • Retail
  • Technology
  • Travel & Hospitality
  • Filter by Topic
  • AI & Machine Learning
  • CDP
  • CDP Use Cases
  • Company News
  • Customer Data Strategy
  • Customer Service
  • Data Privacy & Security
  • Marketing
  • Partners
  • Treasure Data CDP

From Proof of Concept to Global Scale: Lessons from Boehringer Ingelheim’s CDP Success

Learn how Boehringer Ingelheim, a global pharmaceutical leader, implements a unified data strategy to enhance customer experiences across 130 countries.

How to Successfully Migrate to a New CDP: Lessons from the Trenches

Join us on March 26. In this webinar, you’ll hear from a panel of experts share the good, bad, and ugly of switching CDPs, including lessons learned and important tips and considerations.

Planning Your Customer Data Migration: A Step-by-Step CDP Guide

This blog breaks down the key steps and best practices for a smooth CDP migration, so your business can make the leap with confidence.

The Present & Future of AI & Customer Data

Missed our webinar, The Present & Future of AI & Customer Data: Insights from Kaz Ohta, CEO of Treasure Data? Here are the key takeaways. The challenge: Disjointed customer experiences Every business interacts with customers across multiple channels—online, in-store, through customer support, and more. However, data from these interactions is often siloed across different departments, ... The Present & Future of AI & Customer Data

5 Signs It’s Time to Switch Your CDP

Let’s face it: breaking up is hard to do. Especially when it comes to something as important as your customer data platform (CDP). After all, you invested time, resources, and hope into the partnership, expecting it to unleash the full potential of your customer data. But now, it’s starting to feel like the relationship is ... 5 Signs It’s Time to Switch Your CDP

CDP World 2025

October 28–29: Las Vegas

Forrester’s Joe Stanhope (Featured Speaker) on The Role of CDPs and AI Now and in the Future

Featured speaker Joe Stanhope of Forrester explains how to improve customer experiences using data platforms and AI. Learn simple ways to connect with customers across multiple devices and channels.

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

Discover how Treasure Data's strategic partnership with Artefact is revolutionizing personalized customer experiences at scale. Learn how this collaboration combines Treasure Data's CDP with Artefact's consultancy services to help brands maximize ROI, leverage first-party data, and deliver data-driven marketing campaigns for enhanced business value.

The Power of CDPs in the Data Layer: Insights From ITV’s Head of Data Products

ITV's Head of Data Products shares how a CDP helps unify data, improve collaboration, and drive key business outcomes. Explore their data journey and the transformative impact of a CDP.

Transform customer data into your most valuable business asset