Treasure Data CDP Resources
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
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A Complete Marketer’s Guide to Multi-Touch Attribution and Models
Multi-touch attribution is an attribution model that lets you break down each touch point to make data-driven decisions that inform future marketing efforts.
Attribution Models: A Complete Guide for Marketers
CDP.com explains what an attribution model is, the different types of attribution models, and how they relate to your sales and marketing efforts.
Should You Build vs Buy a CDP? – CDP Institute
Should you even consider building your own CDP? David Raab, CEO, CDP Institute, explains how organizations should approach the decision-making process.
CDP Institute: CDP vs. DMP—What’s the Difference? – Treasure Data
CDP Institute explains CDPs vs. DMPs & which is best for retargeting, new customer prospecting, CRM integration, personalized product recommendations & more.
5 Reasons You Can’t Miss CDP World 2024
Join CDP World 2024: Essential event for marketing/data leaders to revolutionize customer strategy with insights from top brands.
Essential CDP Use Cases for Customer Data and Analytics
What are the top CDP use cases for customer data analytics today, and how are they helping marketers engage customers more efficiently and effectively?
Treasure Data Named a Leader by Forrester
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
What the Rise of In-Store Pickup Means for Retail & AOV
How can retailers with brick-and-mortar stores better compete for consumers? Increasingly, Buy Online, Pick Up in Store (BOPUS)—sometimes abbreviated BOPUIS or BOPIS—has become a compelling answer to this all-important question, and a way that retailers can fight back. Retailers can no longer rely on selling products to consumers—who increasingly see going to the store as ... What the Rise of In-Store Pickup Means for Retail & AOV
Treasure Data Live Connect with Zero Copy: Efficient Data Movement for the Enterprise
Announcing Live Connect, a zero-copy feature within Treasure Data CDP purpose built for the rigorous and unique demands of the enterprise. Simplify data movement between your data warehouse and our CDP.