Switching CDPs Is Hard. The CDP Trade-Up Program and Migration Agent Make It Easy.

It‚Äôs a familiar story. A team invests in a customer data platform to unify data and move faster. But after the contract is signed, the real work begins. Months go by. Teams struggle to get the platform fully operational. Stakeholders lose patience. And the value? Still out of reach. Most companies don‚Äôt stick with underperforming CDPs because they want to ‚Äî they stick with them because switching has always felt harder. That‚Äôs exactly what the CDP Trade-Up Program is designed to change.

The CDP Trade-Up program

If your current CDP is falling short, the Trade-Up Program gives you a way out ‚Äî without the cost, complexity, or downtime of a typical replatform. Here‚Äôs what it includes:

Enjoy flexible terms until your current CDP contract ends
Start migrating immediately with AI-powered support
Get up and running in weeks ‚Äî not months

At the center of it all is the new Migration Agent , a purpose-built AI assistant that takes the heavy lifting out of switching platforms.

Why CDP migrations are so tough

Switching CDPs has traditionally meant rebuilding everything: your data model, segments, workflows, integrations, and routines. It requires deep coordination across teams and months of engineering effort ‚Äî all before value is even visible. That‚Äôs why most teams stay put, even when their current platform is slowing them down. With the CDP Trade-Up Program and Migration Agent , that trade-off disappears.

What the Migration Agent does

The Migration Agent is an intelligent assistant that automates the hardest parts of moving from your current CDP to Treasure Data. It helps you move faster, with less manual work and fewer technical dependencies. Here‚Äôs how:

Pulls segments, queries, and workflows from your legacy CDP
Translates them into Treasure Data‚Äôs architecture
Builds SQL, pipelines, and orchestrations automatically

Most teams see up to a 60% reduction in migration time , enabling marketers and data owners to get started ‚Äî and see value ‚Äî much sooner.

Built on the Intelligent CDP

The Migration Agent is one of many agents inside Treasure Data‚Äôs Intelligent CDP, powered by our AI Agent Foundry. This growing suite of intelligent tools helps you move faster, reduce manual work, and activate data more effectively. These agents bring AI to every step of your customer data journey ‚Äî from ingestion to insight to activation ‚Äî not just in the insights you receive, but in how you get there.

Why it matters

You shouldn‚Äôt have to wait 6 to 12 months to get value from your CDP. You shouldn‚Äôt have to rebuild everything from scratch just to get unstuck. And you shouldn‚Äôt need an army of engineers to make a change that benefits your business. The CDP Trade-Up Program, powered by the Migration Agent , gives you a smarter path forward.

Make the move

Join over 50 companies that have made the switch to Treasure Data ‚Äî without the delays, risks, or disruptions. Request your CDP Trade-Up and let the Migration Agent do the heavy lifting.

Topics Covered

AI & Machine Learning

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