Switching CDPs Is Hard. The CDP Trade-Up Program and Migration Agent Make It Easy.

It’s a familiar story. A team invests in a customer data platform to unify data and move faster. But after the contract is signed, the real work begins. Months go by. Teams struggle to get the platform fully operational. Stakeholders lose patience. And the value? Still out of reach.

Most companies don’t stick with underperforming CDPs because they want to — they stick with them because switching has always felt harder.

That’s exactly what the CDP Trade-Up Program is designed to change.

The CDP Trade-Up program

If your current CDP is falling short, the Trade-Up Program gives you a way out — without the cost, complexity, or downtime of a typical replatform.

Here’s what it includes:

• Enjoy flexible terms until your current CDP contract ends
• Start migrating immediately with AI-powered support
• Get up and running in weeks — not months

At the center of it all is the new Migration Agent, a purpose-built AI assistant that takes the heavy lifting out of switching platforms.

Why CDP migrations are so tough

Switching CDPs has traditionally meant rebuilding everything: your data model, segments, workflows, integrations, and routines. It requires deep coordination across teams and months of engineering effort — all before value is even visible.

That’s why most teams stay put, even when their current platform is slowing them down.

With the CDP Trade-Up Program and Migration Agent, that trade-off disappears.

What the Migration Agent does

The Migration Agent is an intelligent assistant that automates the hardest parts of moving from your current CDP to Treasure Data.

It helps you move faster, with less manual work and fewer technical dependencies.

Here’s how:

• Pulls segments, queries, and workflows from your legacy CDP
  
• Translates them into Treasure Data’s architecture
• Builds SQL, pipelines, and orchestrations automatically
  

Most teams see up to a 60% reduction in migration time, enabling marketers and data owners to get started — and see value — much sooner.

Built on the Intelligent CDP

The Migration Agent is one of many agents inside Treasure Data’s Intelligent CDP, powered by our AI Agent Foundry. This growing suite of intelligent tools helps you move faster, reduce manual work, and activate data more effectively.

These agents bring AI to every step of your customer data journey — from ingestion to insight to activation — not just in the insights you receive, but in how you get there.

Why it matters

You shouldn’t have to wait 6 to 12 months to get value from your CDP. You shouldn’t have to rebuild everything from scratch just to get unstuck. And you shouldn’t need an army of engineers to make a change that benefits your business.

The CDP Trade-Up Program, powered by the Migration Agent, gives you a smarter path forward.

Make the move

Join over 50 companies that have made the switch to Treasure Data — without the delays, risks, or disruptions. Request your CDP Trade-Up and let the Migration Agent do the heavy lifting.