Treasure Data Resources
Treasure Data Named a Leader by Forrester
Reports
Get complimentary access to The Forrester Waveª: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
2025 Gartner¨ Critical Capabilities for CDPs
Reports
Get complimentary access to the 2025 Gartner¨ Critical Capabilities for Customer Data Platforms. Compare 12 CDP vendors and their capabilities.
2025 Gartner¨ Magic Quadrantª for Customer Data Platforms
Reports
Understand the relative position of 12 technology providers for CDPs, helping you make the right choice for your organization.
The Forrester Waveª: Customer Data Platforms For B2B, Q3 2025
Reports
In this report courtesy of Forrester, discover the 11 B2B CDP providers that matter most and how they stack up.
Treasure Data Named a Leader by Forrester
Reports
Get complimentary access to The Forrester Waveª: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
January 13: Scaling an Enterprise Customer Data Hub: Service Corporation International's Story
Webinars
Explore the data transformation journey of Service Corporation International (SCI) with Treasure Data.
Instant Intelligence: Make Smarter Marketing Decisions with These AI Agents
Webinars
November 18, 2025 at 9:00 AM CT. Discover how marketers can use AI agents to get instant insights, unify data across systems like GA4 and Adobe, and turn analysis into action—no SQL required.
NRF 2026: Retail's Big Show "Invent Retail's Next" New York, NY | January 11-13
Events
The retail industry's largest and most influential event, uniting global brands, innovators, and tech leaders to shape the future of commerce.
Six Flags Entertainment | Case Study
Case Studies
Discover how generational icon Six Flags is transforming its use of guest data to increase share of wallet in family entertainment.
The Forrester Wavet™: Customer Data Platforms For B2B, Q3 2025
Analyst Reports
Reports
In this report courtesy of Forrester, discover the 11 B2B CDP providers that matter most and how they stack up.
The Power of a Hybrid CDP: Connected Experiences with Predictable Costs
Webinars
Learn more about Treasure Data's "no-compute" pricing model, decoupling costs from compute.
Agentic World (Hosted by Treasure Data) Miami, FL | October 6-7, 2026
Events
Join hundreds of marketing, CX, and data leaders exploring and exchanging best practices to supercharge growth and efficiency with AI agents.
Introducing the Intelligent CDP: A New Era of Customer Data Starts Now
Webinars
Join our webinar on June 17 to learn Treasure Data's new vision about what's next for AI, personalization, and customer engagement.
Treasure Data, the Intelligent Customer Data Platform
Sales Sheets
By integrating AI throughout the platform, it makes every member of your team more effective, helping them deliver the experiences your customers deserve.
Treasure Data Journey Orchestration
Sales Sheets
Treasure Data Journey Orchestration helps marketers create seamless, personalized customer journeys across multiple channels and business units.
Treasure Data CDP Proof of Concept
Sales Sheets
Treasure Data offers a risk-free way to evaluate our CDP in your own environment. Test Drive the Treasure Data CDP with a Proof of Concept.
Live Connect
Sales Sheets
Our enterprise zero-copy solution, access your data warehouse from Treasure Data CDP using its native integrations.
Treasure Data Bundled AI Suites
Sales Sheets
Leverage a customer data platform with AI agents embedded in every suite, choose from five AI bundled solutions to achieve your business goals.
AI Agent Foundry
Sales Sheets
Accelerate CDP value with AI Agent Foundry: secure, scalable AI agents powered by trusted data to boost targeting, productivity, and efficiency.
Treasure Data Service AI Suite
Sales Sheets
Deliver personalized experiences that drive customer loyalty and lifetime value – across support, clienteling, and B2B interactions.
Treasure Data Paid Media AI Suite
Sales Sheets
Maximize ROAS with fully AI-powered ad targeting, budget optimization, and performance insights – driving smarter, more effective campaigns.
Treasure Data Personalization AI Suite
Sales Sheets
Deliver real-time, 1:1 digital experiences with AI Signals and contextual data, driving dynamic content, offers, and interactions.
Treasure Data Creative AI Suite
Sales Sheets
Generate high-impact, brand-compliant content – including images, copy, and rich HTML assets – to power 1:1 personalization across all Treasure Data suites.
Treasure Data Engagement AI Suite
Sales Sheets
Enable seamless customer interactions by orchestrating content and delivery across batch and event-driven activations for omnichannel experiences.
FinOps Platform Unifies 61M Records and Finds 27k Leads in 4 Weeks
Case Studies
Learn how a top finance operations platform uses Treasure Data CDP to unify customer profiles, enable real-time activation, and find cross-sell opportunities.
Watch on Demand: Introducing the Intelligent CDP: New Era of Customer Data Starts Now
Webinars
Join our webinar on demand to learn Treasure Data's new vision about what's next for AI, personalization, and customer engagement.
Retail Media Networks: Driving Revenue with AI, Data, and CDPs
Webinars
Join our webinar on demand to learn how a CDP can help power RMNs to increase margins and revenue growth.
Replacing Your CDP
Reports
Get this expert guide, co-authored with David Raab of CDP Institute, on the key steps to orchestrate a successful customer data platform (CDP) replacement.
The Present & Future of AI & Customer Data: Insights from Kaz Ohta, CEO of Treasure Data
Webinars
Gain an actionable plan to integrate AI with your customer data, automate workflows, and solve creative challenges. Learn from Treasure Data's CEO, Kaz Ohta, who brings unique insights from managing billions of customer profiles and partnering with Global 2000 companies.
CDP Trade-Up: Request yours today
Cheatsheets
Join 50+ companies that have upgraded to Treasure Data. Take advantage of special pricing incentives and lightning-fast migrations.
Subaru Data-Driven Marketing Case Study
Case Studies
Subaru excels in transforming auto sales with data-driven marketing, increasing ad efficacy by 14.5x and improving ROI through personalized strategies.
WEBINAR: Art Sebastian Ð Unlocking Retail's Future: CDPs and the Power of Data-Driven Strategies
Webinars
Join this webinar for retail leaders on December 11 featuring Art Sebastian, former VP of Marketing at Casey's, Meijer, and Kraft.
Treasure Data Named a Leader by Forrester
Analyst Reports
Reports
Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data was named a Leader by Forrester.
SMBC
Case Studies
Learn how banking giant SMBC uses Treasure Data CDP to map customer journeys and increase conversion rates.
Shiseido Interactive Beauty Case Study
Case Studies
Learn how CPG company Shiseido Interactive Beauty uses Treasure Data CDP to gain a deeper customer understanding and provide personalized customer experiences.
How to Pick the Right CDP with Forrester VP
Webinars
Watch Forrester Principal Analyst, Joe Stanhope and Treasure Data to talk about selecting the ideal CDP for your business, understanding current trends, and discovering valuable use cases.
ML-driven Multi-touch Attribution: Delivering next-level marketing insights
Webinars
Find out which touchpoints worked to close a sale or build enduring customer loyalty?
Leveraging Data and Digital to Transform Automotive Marketing
Webinars
Leveraging Data and Digital to Transform Automotive Marketing
Credit Saison Case Study
Case Studies
Learn how Credit Saison creates unified profiles from multiple disparate data sources, reduces campaign segmentation times and ensures global data privacy and security compliance with Treasure Data CDP.
2025 Gartner® Critical Capabilities for CDPs
Analyst Reports
Reports
Get complimentary access to the 2025 Gartner® Critical Capabilities for Customer Data Platforms. Compare 12 CDP vendors and their capabilities.
2025 Gartner® Magic Quadrant™ for Customer Data Platforms
Analyst Reports
Reports
Understand the relative position of 12 technology providers for CDPs, helping you make the right choice for your organization.
CDP Use Cases for Travel and Hospitality
Cheatsheets
How travel & hospitality brands can build effective customer journeys, cut costs, and improve marketing effectiveness with a customer data platform.
CDP Use Cases for Retail - Treasure Data Customer Data Cloud
Cheatsheets
Discover top CDP use cases retailers are using to unlock customer data value and create connected customer experiences across marketing, service and sales.
Treasure Data CDP Use Cases for CPG
Cheatsheets
Discover leading CDP use cases for CPG brands to maximize the value of customer data with Treasure Data Customer Data Cloud.
Report: The New HCP Customer Journey
Cheatsheets
Research from Treasure Data reveals how HCPs prefer to interact with pharma companies in a digital-first world, and how to improve the customer experience.
CDP Use Cases for Marketing, Sales, Customer Service and Operations
Cheatsheets
A definitive guide of CDP use cases for marketing, sales, customer service, and operations, powered by Treasure Data Customer Data Cloud.
Treasure Data CDP Use Cases for Automotive
Cheatsheets
Discover leading CDP use cases for automotive brands and dealerships to maximize the value of customer data with Treasure Data Customer Data Cloud.
Game Developer Case Study
Case Studies
Discover how an online gaming leader boosted ROAS 65% with personalization.
Anheuser-Busch InBev
Case Studies
Learn about the customer data transformation of AB InBev, the company behind Anheuser-Busch and beloved brands.
Automotive Case Study
Case Studies
Learn how a major automaker uses Treasure Data CDP for cross-channel personalization, lookalike targeting, lead scoring, and more.
Global Gaming Company
Case Studies
SEO & Social Media Description
<200 characters Learn how a global gaming company uses Treasure Data CDP to save millions in ad spend optimization, orchestrate customer journeys, and achieve data privacy compliance.
Global Life Sciences Leader
Case Studies
Learn how a global pharmaceutical company uses Treasure Data CDP for email activation, maximizing LTV of top customers, enhancing sales automation, and global data security and privacy compliance.
Adult Beverages Company Case Study
Case Studies
Learn how a leading adult beverages company uses Treasure Data CDP for data integration and management, audience segmentation, and Identity resolution and profile unification.
Stripe International Case Study
Case Studies
Learn how this apparel retailer and lifestyle brand uses Treasure Data CDP for personalized customer journeys, targeted selling in retail, and more.
Lion Case Study
Case Studies
Learn how CPG company Lion uses Treasure Data CDP for predictive analytics and advanced segmentation, unification of fragmented data, and to improve loyalty programs for high-value customers.
![[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)](https://www.treasuredata.com/hubfs/Imported_Blog_Media/cdp-vs-dmp-bfi-1.jpg)
[Infographic] What’s the Difference? Data Management Platform (DMP) vs. Customer Data Platform (CDP)
![[Infographic] Customer Data Platform ROI—Forrester Consulting Evaluated It, Here Are the Results](https://www.treasuredata.com/hubfs/Imported_Blog_Media/forrester-roi-ig-fi-1.png)
PARCO Case Study
Case Studies
Learn how this automaker uses Treasure Data CDP for personalized customer journeys, smart segmentation and suppression to improve media spend, and more.
Dentsu Case Study
Case Studies
Learn how this ad agency uses Treasure Data CDP to integrate and centralize disparate data silos, and create advanced analytical workflows on the fly.
Subaru Case Study
Case Studies
Omnichannel marketing, predictive modeling, and audience segmentation were the start. Now data is driving customer loyalty and product design at Subaru.
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