Treasure Data CDP vs Adobe Real-Time CDP
Global giants face a crucial choice in customer data platforms (CDPs): Treasure Data or Adobe. Let’s compare these top options.{“colorVariant”:”DARK”,”layout”:”50/50″,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:””,”showEyebrowOnMobile”:true,”showEyebrowOnTablet”:true,”showEyebrowOnDesktop”:true,”heading”:”A CDP has one job to do”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”A CDP should ultimately support one thing – driving business value. Yet too many CDP implementations fail to deliver the outcomes that matter. <br><br>Adobe’s CDP seems like a safe bet for global enterprises. But over 80 Global 2000 companies and counting trust Treasure Data as their CDP of choice.<br><br>Why? We repeatedly prove Treasure Data CDP’s value: maximizing revenue growth and operational efficiencies while minimizing data privacy, security, and governance risks.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:true,”showCTAOnTablet”:true,”showCTAOnDesktop”:true,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0,”primaryButtonTargetBlank”:false,”secondaryButtonTargetBlank”:false}
A CDP has one job to do
A CDP should ultimately support one thing – driving business value. Yet too many CDP implementations fail to deliver the outcomes that matter.Adobe’s CDP seems like a safe bet for global enterprises. But over 80 Global 2000 companies and counting trust Treasure Data as their CDP of choice.
Why? We repeatedly prove Treasure Data CDP’s value: maximizing revenue growth and operational efficiencies while minimizing data privacy, security, and governance risks.
Where Treasure Data excels
Offering
- Fast implementations that unlock value in as little as 6 weeks – not quarters or even years
- No cross-product dependencies for personalization and decisioning
- Supports every customer-centric team, from marketing to customer service
- 24/7/365 support with rapid response times and issue resolution
- 100% focused on CDP use cases
Capabilities
- Over 400 integrations to support any best-of-breed martech stack
- Integrations with Adobe Experience Cloud products
- Schemaless data ingestion to support data from any source, in any format
- Flexible identity resolution for deterministic and probabilistic matching
- Built-in GenAI copilots for audience segmentation and machine learning for automated insights
Even “Adobe shops” can use Treasure Data: Our Adobe Experience Cloud integrations
Analytics
Audience Manager
Campaign
Commerce
Experience Manager
Marketo Engage
Target
How CDPs rank across Use Cases: Independent analyst evaluation
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string(137) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x-300×300.png”
[“medium-width”]=>
int(300)
[“medium-height”]=>
int(300)
[“medium_large”]=>
string(129) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x.png”
[“medium_large-width”]=>
int(768)
[“medium_large-height”]=>
int(765)
[“large”]=>
string(139) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x-1024×1020.png”
[“large-width”]=>
int(1024)
[“large-height”]=>
int(1020)
[“1536×1536”]=>
string(129) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x.png”
[“1536×1536-width”]=>
int(1536)
[“1536×1536-height”]=>
int(1530)
[“2048×2048”]=>
string(129) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x.png”
[“2048×2048-width”]=>
int(2048)
[“2048×2048-height”]=>
int(2040)
[“woocommerce_thumbnail”]=>
string(137) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x-300×300.png”
[“woocommerce_thumbnail-width”]=>
int(300)
[“woocommerce_thumbnail-height”]=>
int(300)
[“woocommerce_single”]=>
string(137) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x-600×598.png”
[“woocommerce_single-width”]=>
int(600)
[“woocommerce_single-height”]=>
int(598)
[“woocommerce_gallery_thumbnail”]=>
string(137) “https://www.treasuredata.com/wp-content/uploads/2025/08/Vendors_Product_Scores_for_Customer_Journey_Orchestration_Use_Case@2x-100×100.png”
[“woocommerce_gallery_thumbnail-width”]=>
int(100)
[“woocommerce_gallery_thumbnail-height”]=>
int(100)
}
}
}
