Deepen Customer Relationships with Real-time Personalization

It’s not a gimmick, it’s your key to growth. Strengthen loyalty, boost conversions, and maximize customer value by delivering 1:1 digital experiences in the moments that matter. All powered by your trusted customer data and AI.

Why personalization breaks today

 

Manual by default

Most personalization is still rule-based and static, making it slow to launch and hard to scale.

Disconnected data

Customer context lives across tools, leaving experiences generic and inconsistent.

Rising expectations

Customers expect relevance in every interaction, while teams are asked to do more with less.

A new standard for personalization

Personalization should not require constant rules, handoffs, or guesswork. Treasure Data’s AI-native approach uses real-time context and intelligence to personalize experiences automatically, not manually.

Built on the Diamond Record, Personalization AI Suite connects historical behavior, live signals, and AI insights to deliver relevance at scale.

image-1-A new standard for personalization@2x
image-2-Designed for real-time experiences@2x

Designed for real-time experiences

Move beyond segments and static variants. Personalization AI dynamically selects content, offers, and experiences based on who a customer is and what they are doing right now.

AI continuously learns what works, helping teams optimize experiences without adding operational complexity.

Personalization AI Suite: Included with AI Marketing Cloud

 

icon-Universal customer ID

Personalize web experiences

Deliver tailored content across homepages, product pages, and key conversion moments.

target

Act in real time

Respond instantly to customer behavior using live signals and contextual data.

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Scale with AI

Generate, test, and optimize personalized experiences without manual setup.

We are excited to continue to partner with Treasure Data as they deliver advanced new agentic solutions through their new AI Suites. We see tremendous potential with Treasure Data’s AI Agent Foundry and agents, and we look forward to getting these solutions into the hands of our marketers so they can more easily use quality CDP data to drive customer experiences."
image-3-Luiz Gama@2x
Luiz Gama Former Global Martech Head – Consumer Data, CRM and Media
AB InBev

Personalization AI Suite vs traditional approaches

Capability Traditional tools Personalization AI Suite
Personalization logic Static rules AI-driven decisions
Data usage Limited or batch-based Real-time and historical
Content creation Manual variants AI-generated and optimized
Scalability High effort Designed to scale
Optimization Periodic testing Continuous learning

FAQs

It combines unified customer data, real-time signals, and AI decisioning to determine the most relevant experience for each customer in the moment.

Traditional tools rely on static rules and segments. Treasure Data uses intelligence and context to automate decisions and scale relevance.

Yes. Personalization AI Suite is powered by the Diamond Record and Intelligent Customer Data Platform.

The initial focus is web personalization, with expansion across additional digital experiences over time.

Teams define goals, guardrails, and brand guidelines, while AI handles execution and optimization.

Personalization AI works alongside AI Marketing Cloud’s Engagement AI and Creative AI Suites to power connected, agentic workflows.

Personalization AI Suite inherits Treasure Data’s enterprise-grade security, governance, and compliance controls.