Meet the Diamond Record: One Universal ID to Power Your Entire Stack

Keep customer profiles consistent over time

Customer preferences shift. Devices change. Cookies expire. A persistent ID keeps profiles intact over the long haul so you can personalize not just per session but across months, seasons, and lifecycle stages.

No matter where or how a customer interacts (logged in, anonymous, on mobile, or across brands) their profile stays complete and connected.

The Diamond Record unifies all historical and real-time data from every digital and physical touchpoint, ensuring accurate targeting, seamless journeys, and zero wasted ad spend.

The end of fragmented identity

While most CDPs stop at first-party data, the Diamond Record brings together first, second, and third-party data into one real-time customer profile that connects across every tool, channel, and ID graph.

It’s a living, embeddable source of truth that fuels accurate targeting, personalization, and AI, no matter how complex your stack is. If you want to cut waste and drive growth, this is the foundation you need.

Reach anonymous users without increasing your budget

Turn anonymous traffic into actionable audiences by combining deterministic and probabilistic ID resolution.

Engage with anonymous users in real time, expanding your addressable audience without sacrificing targeting precision or wasting spend on those who have already converted.

Make 1:1 personalization a reality

Don’t wait hours (or days) to recognize your customer, or their updated preferences.

Real-time identity stitching connects new interactions to existing profiles instantly, using multi-method matching that updates as customers browse, buy, and engage so you can deliver highly relevant personalization at the exact right moment.

Automate and scale identity resolution across every interaction and system so personalization isn’t a guessing game, it’s built into how you work.

Fuel AI with smarter data

Your AI is only as good as the data behind it.  The Diamond Record delivers the real-time, resolved customer profiles your AI needs to predict, personalize, and perform.

It not only supports AI, it injects it with contextual data that’s clean, current, and connected for better AI decisioning.

One customer, no matter the brand or device

Know who your customer is, even when they switch brands, apps, or devices. Whether someone shops across your different brands, uses multiple devices, or jumps between online and offline touchpoints, the Diamond Record keeps their profile connected.

You’ll finally have a clear picture of the customer journey, so you’re not showing them the same ad twice or losing them between sessions.

By unifying all customer data into a single, accurate profile, you streamline operations, improve collaboration, and ensure everyone—from marketing to analytics—is working from the same trusted source.