The Intelligent CDP

Meet the customer data platform (CDP) that unifies data, applies intelligence, and makes AI-native marketing possible at scale.

What makes a CDP intelligent?

 

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AI everywhere

Built-in AI enhances every part of the CDP, from segmentation to journeys to predictive models. Without relying on separate tools, the power of AI empowers every team member to excel at what they do best: delivering outstanding customer experiences.

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icon-Universal customer ID

Universal customer ID

Golden Records were fine in their time. But AI agents need more. They need the Diamond Record. It gives everyone—humans or AI—a complete, always-on understanding of each customer, so they can deliver the right experience, every time.

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Real-time processing power

The Intelligent CDP isn’t a batch CDP. Nor is it a real-time CDP. It’s both. Get the benefits of efficiency and speed from a single platform. Deliver contextually relevant experiences powered by milliseconds-level data processing.

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Trust for AI

AI is only as trustworthy as the platform it runs on. The Intelligent CDP keeps everything—your data, your AI, your controls—in one secure environment, with built-in privacy, compliance, and peace of mind.

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Switch now, pay in full only after your current CDP contract ends

Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities to unify, manage and activate customer data across our four brands and third-party platforms, empowering our ability to gain deep insights into customer behavior and preferences. This CDP solution will enhance both our understanding and engagement with Yum!’s customers, ultimately driving more personalized and unique interactions.”
Cameron-Davies
Cameron Davies Chief Data Officer, Yum! Brands

The foundation of the AI Marketing Cloud

AI for marketers is only as effective as the underlying customer data powering it. The Intelligent CDP provides a trusted data foundation that every AI-powered capability depends on within Treasure Data AI Marketing Cloud.

It fuels Treasure Data’s engagement, personalization, creative, and decisioning capabilities, ensuring that every AI-driven experience delivered to your customers is grounded in accurate, governed data.

image-2-The foundation of the AI Marketing Cloud

Calculate the Intelligent CDP's potential value 

Classic vs Intelligent CDP

CapabilityClassic CDPIntelligent CDP
Artificial intelligenceThird-party AI bolted-onAI-native, AI-everywhere
SegmentationStatic rulesAuto-build and optimization based on behavioral patterns, intent signals, and predicted value
PersonalizationPredefined if-then logicReal-time, AI-powered content decisions
ActivationCron jobs or campaign schedulesTiming and content adapted based on real-time data
Identity resolutionBatch stitching with an incomplete Golden RecordContinuous, self-optimizing Diamond Record ID
Customer journeysChannel, stage, departmental, and data silosAdjust in real time based on live customer feedback loops
AnalyticsStatic dashboardsAI-summarized insights

A 2x CDP Leader

 

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A Leader

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

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IDC-MarketScape-ci

A Leader

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025

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FAQs

The Intelligent CDP is the data and intelligence foundation of the AI Marketing Cloud. All AI-driven capabilities depend on it.

AI agents require trusted, unified data to reason and act. The Intelligent CDP provides the Diamond Record and governed intelligence layer that agents rely on.

The Intelligent CDP serves as the system of record and reasoning for the Marketing Super Agent, ensuring recommendations and actions are grounded in real customer data.

Yes. The Intelligent CDP replaces traditional CDPs by combining unification, intelligence, and real-time activation in a single platform.

Yes. Governance, security, and privacy are built into the platform to support enterprise AI at scale.