Treasure Data Trade-Up

Adobe to Treasure Data

A global beauty company successfully migrated 90 audiences from Adobe to Treasure Data CDP in under two months. Adobe’s rigid data model lacked the flexibility needed to support new use cases, manage the complexity of multiple brands, and adapt to the acquisition of new brands.

Based on real feedback from customers we’ve successfully migrated (anonymized).

Amperity to Treasure Data

A multi-billion-dollar North American retailer switched from Amperity to Treasure Data to overcome data confidence issues, rising costs, and personalization gaps. The switch will help the company save over $3 million across three years and reduce recurring costs by 40%.

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Tealium to Treasure Data

A global electronics, entertainment, and gaming company migrated from Tealium to implement and measure CLTV, cross-category marketing, and multi-touch attribution—capabilities they previously could not achieve.

Based on real feedback from customers we’ve successfully migrated (anonymized)

mParticle to Treasure Data

A large global QSR consolidated regional CDPs, including Amperity and mParticle, to work seamlessly with Treasure Data. This integration enables them to manage cross-brand data and multiple parent segments within a single instance, supporting internal data sharing and enrichment use cases more effectively.

Based on real feedback from customers we’ve successfully migrated (anonymized)

Lytics to Treasure Data

A global music-based entertainment company replaced Lytics with Treasure Data to resolve data enrichment, usability, performance, and privacy challenges while simplifying data management.

Based on real feedback from customers we’ve successfully migrated (anonymized)

Salesforce to Treasure Data

A large manufacturing company transitioned away from Salesforce’s legacy systems and data silos that continued to hinder its ability to execute integrated marketing. After exploring options, Treasure Data proved to be the ideal solution, driving higher conversions, new user growth, improved customer engagement, and seamless integration across countries and brands.

Based on real feedback from customers we’ve successfully migrated (anonymized)

Unhappy with your CDP? Let’s talk.

Treasure Data has migrated over 50 enterprise brands from their old CDP to Treasure Data. In the process we have replicated other CDP data models and built an easy migration path for anyone using those CDPs. No matter the CDP you use today, we can help you transition to a better option with our Migrator Toolkit. Request a Trade-Up today.