Marketing

A woman with dark curly hair is shown in a professional setting, looking directly at the camera while holding a tablet in her hands. Behind her is a whiteboard with some diagrams and text.
Marketing 7 min read
B2B CDP: Segment and Engage Prospects Within Target Accounts
A diverse group of eight professionals is gathered around a long white conference table in a modern, open-plan office.
Marketing 11 min read
Marketing CDP: Unify Data, Activate AI & Prove ROI [2026]
Marketing 4 min read
Designing Frictionless Fun: How Six Flags Unifies Guest Experiences for Growth
A path forward indicating market shifts
AI & Machine Learning 13 min read
Market Shifts: From CDPs to Execution, From SaaS to AI-Native Platforms
AI & Machine Learning 6 min read
Sensible Pricing for the AI-Native World
AI & Machine Learning 4 min read
Speed Up Campaign Hypotheses from 12 Weeks to 1 Week (No Time Travel Required)
Marketing 13 min read
Customer Journey Mapping: Nobody Follows the Path You Drew
Treasure Data CDP 5 min read
3 Ways Condé Nast Personalized Customer Journeys with Treasure Data
CDP Use Cases 9 min read
A Complete Marketer's Guide to Multi-Touch Attribution and Models
CDP Use Cases 8 min read
Attribution Models: A Complete Guide for Marketers
Marketing 5 min read
Here's How Marketing Can Thrive in the Cookieless Future