Treasure Data Pricing

Treasure Data’s usage-based pricing model is designed to give you transparent, value-driven pricing. Avoid unpredictable costs and only pay based on the value you derive, rather than for processing costs.

Get incentive pricing

Simple, value-driven pricing

Intelligent Customer Data Platform

Turn customer data into business growth with an annual Intelligent CDP subscription. Includes tiered pricing levels, based on profiles and behaviors.

What’s included

Unified data ingestion and profile unification
Segmentation and audience management
Batch audience activation
Journey orchestration
AI Agent Foundry, for custom AI agent development
Security, privacy and governance controls
Custom scripts
Treasure Insights
QA and Dev sandboxes

Learn more

AI Marketing Cloud (Intelligent CDP + AI Marketing Suites)

Take your marketing campaigns to the next level, using AI-enhanced marketing tools, all powered by intelligent customer data.

Available AI Suites

Engagement AI Suite
Personalization AI Suite
Creative AI Suite
Fixed annual license per suite covering:
- SaaS installation
- Activation
- Standard support for all core modules
AI Suite Credits:
- Consumption-based flexible credits for real-time features
- Annual license, flexible across all Treasure Data applications for actions, conversations, or automations
- Consumption tracked monthly and can be used across any AI Suite

Learn more

Treasure Data Trade-Up: Make a cost-effective switch

Switch to Treasure Data and save big when you replace your legacy CDP, ESP, or CEP.

Learn more

Transparent CDP pricing, regardless of architecture

Our no-compute pricing model ensures predictable costs, regardless of your chosen architecture. A Modular CDP approach offers the best of both worlds; enabling you to embrace the flexibility of a composable architecture, leveraging your cloud data warehouse, while simultaneously delivering the ease of a packaged CDP, enabling real-time unification and activation scenarios.

Learn more

Services and support

Flexible implementation, fast time to value

Whether in partnership with your services partner, or through our own world-class AI and Personalization Services, we aim to implement your CDP in a matter of weeks. Through our unique methodology and implementation experience, we ensure you get fast time to value. Furthermore, our range of AI Agents can help you onboard and get started faster.

Learn more

Training and learning courses

Become a CDP and AI agent expert with Treasure Data Academy. Choose from on-demand courses, instructor-led training and gain professional certifications to take your team’s skills to the next level. Benefit from free beginner courses with subscription options for more advanced training and certifications.

Learn more

Round-the-clock support

To ensure you get the most out of the platform, we provide support to all customers as a standard. Additional support services and benefits are available as upgrade packages.

Learn more

Expert advice and guidance

Your dedicated Customer Success Manager and Technical Account Manager will work with you to provide best practices to accelerate value, uncover areas where you can grow ROI, and achieve success with the platform.

Trusted data drives the best customer experiences

Treasure Data is committed to ensuring your data is secure, with our “secure-by-design” approach. We provide proven protection by meeting the demands of the world’s toughest privacy, security, and AI regulatory requirements.

Learn more

A recognized CDP industry leader

A Leader

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

Get Forrester report

Strong Performer

The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025

Get Forrester report

A Leader

IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025

Learn more

A Challenger

2025 Gartner® Critical Capabilities for Customer Data Platforms

Get Gartner report

FAQs

Can I try Treasure Data for free?

Yes, with a Treasure Data proof of concept (POC) you can try before you buy. Our POCs last two weeks and support use cases ranging from foundational data, to marketing efficiency and activations.

Find out more here.

Are AI capabilities included in the Intelligent CDP?

Treasure Data’s AI Agent Foundry within the Intelligent CDP enables you to leverage built-in AI Agents, or create custom ones based on your unique requirements. Built-in AI Agents support streamlined segmentation and more.

Find out more here.

How can I prove the value of Treasure Data?

Use our CDP Value Calculator to discover the potential annual value Treasure Data can provide, based on your organizational priorities.

Find out more here.

Where is my data stored?

Treasure Data CDP is a managed cloud-based SaaS data platform. We use AWS data centers, giving you the option to select which region will host your data.

How long does implementation take?

The Treasure Data platform is built to deliver value quickly. A typical implementation can take between 8 to 12 weeks. Our experienced team leverages pre-defined industry specific templates and use case prioritization to get you set up for success quickly.

Why should I trust Treasure Data with my users and my data?

Security is at the forefront of everything we do. We provide proven protection to deliver exceptional customer experiences using trusted data. We hold industry leading certifications such as ISO/IEC 27001, SOC 2 Type 2, and FISC.

Visit our Trust & Security Center to find out more.

What are your minimum infrastructure performance standards? Do you enforce any technical system limits? What are your recommended data processing practices?

Check out our Fair Usage and Performance Policy for more details on these questions.

Can I get more detail into how profiles and behavior units are calculated?

The “P+B unit” is calculated using the foundational dataset (Parent Table) within the production instance. Both Profiles and Behaviors are calculated using daily measurements. To find out more about how the P+B unit is defined read the full outline here.