Treasure Data Launches Marketing Super Agent: The First Enterprise AI That Operates Like a Marketing Department
Part of Treasure Data AI Marketing Cloud, this multi-agent AI orchestration system helps marketing teams plan, create, and execute the full lifecycle of marketing with precision, control, and enterprise-grade velocity
MOUNTAIN VIEW, Calif. – January 12, 2026 – Treasure Data today launched Marketing Super Agent, a category-defining AI marketer built directly into Treasure Data’s AI Marketing Cloud. Unlike the wave of AI copilots that generate isolated content, Marketing Super Agent delivers a fully orchestrated, multi-agent marketing system that handles identity-informed audience intelligence, strategy, creative, activation, and real-time optimization in one governed enterprise workspace.
Part of Treasure Data AI Marketing Cloud, Marketing Super Agent is designed with a forward-compatible architecture that aligns with Treasure Data Intelligent CDP, supporting future advancements in data-informed orchestration without requiring changes in future to how customers use the product today.
Platform-agnostic by design to flexibly support any martech stack, Marketing Super Agent turns user intent into an orchestrated marketing workflow and handles the full marketing lifecycle. Marketers simply enter a prompt, such as “Turn this brief into a campaign plan with channels, audiences, and timelines” or “Find the right audience and GTM strategy for our new product.”
Powered by a Super Agent Orchestrator, Marketing Super Agent dynamically assembles specialist task agents such as deep research, sentiment analysis, persona creation, competitor intelligence, concept development, channel-specific ad generation, and more. Every AI agent collaborates through a live in-session memory layer, giving enterprises something unique: AI that understands context, builds explainable reasoning chains, and executes multi-step marketing work with precision.
The Marketing Super Agent includes these day-one features and upcoming enhancements:
- Strategy: Identity-informed research and analysis, competitive intelligence, persona modeling built on unified customer profiles, creative strategy and brief development, B2C campaign evaluation and B2B proposal refinement, internal document analysis, journey mapping, and positioning grounded in first-party behavioral signals.
- Creative: Data-informed campaign concepting, personalized ad copy creation, and platform-specific creative development aligned to audience attributes, intent, and lifecycle stage.
- Execution: CDP-native email and journey creation, audience activation across channels, and real-time orchestration powered by governed customer data and persistent identity resolution.
Qualified companies can request access to Marketing Super Agent to get started.
Industry and executive quotes
“AI is only as valuable as the data powering it, the intelligence powering the decisioning, and the ease of use for marketers. As CMOs look to drive more precise engagement, the ability to connect AI-driven workflows directly to a customer experience holds tremendous potential. I’m excited to see how Treasure Data takes this to the next level and beyond.”
– Will Lee, CEO, ADWEEK
“CMOs have been promised ‘AI transformation’ but offered point tools and copilots that don’t understand their business. Marketing Super Agent is the first AI system that behaves like a real marketing organization: strategic, smart, and built natively inside the data foundation that CMOs trust. Having access to an always-on strategist, analyst, and creative partner will help marketing teams become superhumans, delivering more impact with less friction.”
– Kazuki Ohta, CEO and co-founder, Treasure Data
“For too long, marketers have been asked to spend more on AI without seeing clear, provable returns. Marketing Super Agent changes that equation. It delivers immediate, day-to-day value inside the workflows marketers already live in, building confidence through real outcomes, while preserving what matters most: the intelligence brain of the enterprise. Customers can activate AI across our Marketing Cloud without sacrificing the best-in-class CDP layer that keeps their data trusted, governed, and future-ready.”
– Rafa Flores, Chief Product Officer, Treasure Data
About Treasure Data
Treasure Data provides global brands the trusted data foundation and intelligence to know and engage every customer with hyper-personalized experiences. The company’s Intelligent CDP, AI Agent Foundry, and AI Marketing Cloud together form the AI-enabled marketing platform to help companies reduce total cost of ownership and power revenue growth through more relevant engagement and AI decisioning. Visit www.treasuredata.com to learn more.
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Staley White
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