Treasure Data Named a Strong Performer in Customer Data Platforms for B2B, Among Top Vendors

Treasure Data is a Strong Performer in The Forrester Wave™, recognized for “its abilities for AI-enabled real-time engagement”

MOUNTAIN VIEW, Calif. — August 26, 2025 — Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced its recognition as a Strong Performer in The Forrester Wave™: Customer Data Platforms for B2B, Q3 2025. Treasure Data attributes this designation to its robust capabilities to deliver real-time, personalized customer experiences powered by AI agents and trusted data.

The Forrester report evaluated 11 providers against comprehensive criteria, providing a valuable resource for those seeking a B2B CDP to meet their data and AI modeling needs, scale across GTM teams, and provide a unified, contextual customer data foundation for AI. 

According to the report, “Treasure Data is a good option for enterprises seeking a flexible CDP and abilities for AI-enabled real-time engagement.” Treasure Data embeds AI at every layer to power superhuman speed and precision among GTM teams. With AI agents infused with Treasure Data’s Diamond Record – a persistent, real-time customer ID – Treasure Data helps teams operate faster, reduce manual work, and personalize buying group engagement to accelerate pipeline and revenue growth.

“We are incredibly proud to be recognized among the top vendors in the market by Forrester,” said Kaz Ohta, CEO and co-founder of Treasure Data. “We’ve architected our platform from the very beginning to satisfy the needs of both consumer brands and B2B companies. Treasure Data’s B2B and B2B2C customers gain a competitive advantage with trusted, accurate customer data and AI agents that enhance their ability to orchestrate hyper-personalized ABM and customer experiences.”

Treasure Data believes this recognition demonstrates the strength of its offerings for both consumer brands and B2B companies. Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024.

Treasure Data received the highest possible scores for the following criteria:

• Data Source Integrations
• Known Audience Creation and Segmentation
• Performance and Attribution Reporting

The report also notes:

• “Treasure Data targets enterprises looking for a scalable, flexible CDP that can manage various data types and CX-focused use cases. Its vision is to deliver these experiences personalized and in real time with its rebranded Intelligent CDP and AI Agent Foundry. Treasure Data goes to market with newly designed outcomes-based AI suites, which sit atop these core products and demonstrate its roadmap’s strong focus on AI.”
• “It has an impressive set of data source integration and ingestion capabilities. Treasure Data has strong, easy-to-use audiences with insightful dashboards present during segmentation. Its Treasure Insights module is a unique offering that provides out-of-the-box multitouch attribution.”

A survey commissioned by Treasure Data of over 400 B2B data, marketing, CX, and IT leaders found just 1% of respondents have all their CDP needs met. This underscores the need for comprehensive platforms that address the diverse requirements of GTM teams.

B2B success with Informa

Informa, the international Live B2B Events, B2B Digital Services and Academic Markets Group, has unified over 40 million known profiles across 28 markets using Treasure Data to help power its proprietary B2B data platform, IIRIS. 

Learn more about Informa’s journey with Treasure Data to power personalization, new revenue streams, and seamless data sharing across its businesses.

Get a complimentary copy of The Forrester Wave

Access The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025, courtesy of Treasure Data.

Learn more about Treasure Data’s solutions for B2B marketing.

​​Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

About Treasure Data

Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Global brands across automotive, CPG, retail, entertainment, and more rely on Treasure Data to unify customer data, fuel real-time personalization, and drive measurable business outcomes. Visit www.treasuredata.com to learn more.

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