Arm Treasure Data的客戶使用CDP將行銷投資回報率提高802%

您曾否想過顧客數據平台能為您的獲利帶來多少貢獻?

投資CDP帶來的ROI該如何計算?歡迎下載Forrester Consulting Total Economic Impact™ Study1

您和您的團隊是否曾考慮使用CDP?您是否正擔心著CDP有無辦法帶來正面效益?我們將提供超過800個理由來解釋為何CDP值得您投資。

僅透過基本的人口統計數據已不夠因應行銷上的分析需求,您需要有效地使您手上的服務與工具自動化,並識別出真正會向您購買商品的顧客,並進行交叉與擴大銷售。Forrester Consulting這項研究顯示了,在行銷和銷售表現亮眼的企業發現:顧客數據平台CDP正滿足了此需求。藉由與真實CDP企業用戶對談的研究結果,Forrester說明了這些大型企業因採用CDP而:

  • 860萬美金:因改善受眾設定而帶來的新顧客銷售額
  • 130萬美金:因更精準的分類而產生的大筆金額銷售
  • 350萬美金:能節省下來的行銷活動營運成本
  • 83.8萬美金:優化過的顧客留存所貢獻的價值

1The Total Economic Impact™ Of Arm Treasure Data, an October 2019 commissioned study conducted by Forrester Consulting on behalf of Arm Treasure Data

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy