Archives: Press Releases

Penske Media Corp (PMC) announced a strategic partnership with enterprise customer data platform Treasure Data to integrate their technology into PMC’s extensive portfolio of brands. The consumer journey has become exceedingly more complex in recent years and through this partnership, PMC’S brands will have the ability to connect data with more specificity, making meaningful, value driving connections with its audience.

Treasure Data, the leading enterprise customer data platform (CDP), announced it has secured $234 million in funding led by SoftBank Corp. (TOKYO: 9434), the Japan-based operating company, with participation from Carbide Ventures, an investment firm founded by Treasure Data founders and long time executives.

Treasure Data™ announced the global launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. “CDP for Service addresses Treasure Data’s clients’ biggest challenges; it makes the integration of key systems and governance of privacy seamless.

Treasure Data today released new survey results demonstrating the benefits of an optimized marketing technology stack. Across industries, decision makers from mid-market and enterprise companies expect significant improvement in overall marketing effectiveness, time spent managing and improving data quality, and operational efficiency, as a result of enhancements to the integration and interoperability of various martech solutions.

Treasure Data™, the enterprise customer data platform (CDP), today announced the appointment of Eugene Saburi as the company’s first Chief Business Officer (CBO). As CBO, Saburi will be in charge of all go-to-market teams including sales, marketing, customer success, services and support.

Treasure Data,™ the leading enterprise customer data platform (CDP), today unveiled the results of a survey identifying American consumers’ plans, preferences and expectations for the 2021 holiday shopping season.

Treasure Data has been recognized as a winner of the 2021 Bay Area Best Places to Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal.

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of … Treasure Data Provides Game-Changing Analytics for Brands with Launch of Treasure Insights

Treasure Data™ today introduced new product capabilities for its Customer Data Platform (CDP) that provide game-changing analytics to brands. Treasure Data also announced 15 new integrations, bringing the total number of connectors in its network to more than 170. Finally, with this release, Treasure Data launched an in-store SDK (software development kit) that provides retailers a complete, unified view of the shoppers’ journey.

News Highlights: Treasure Data looks to scale CDP business with experience and insights of strategically aligned partners. Program designed to help meet the demand for CDP solutions critical to data-driven digital transformation worldwide. Partner channel provides certifications and technical, marketing and sales support for Treasure Data’s award-winning enterprise CDP. MOUNTAIN VIEW, Calif.—October 8, 2020—Treasure Data™ … Treasure Data Unveils Global Partner Program to Meet Demand for Enterprise Customer Data Platforms