September 17, 2024
![Nik Belitchenov]()
Nik Belitchenov
Treasure Data Named a Leader in Customer Data Platforms for B2C in Independent Analyst Evaluation
Strategy Category: Highest Possible Score in Vision Criterion
Treasure Data received the highest score possible in the Vision criterion. Treasure Data seeks to empower all teams who rely on customer data – marketing, customer service, sales, data science, IT, and beyond – to deeply understand their customers, grow revenue from these relationships, and gain operational efficiencies that lower costs. Forrester’s report notes:- “Treasure Data’s vision for the CDP centers on orchestrating customer interactions across touchpoints with advanced decisioning capabilities and real-time delivery.”
- “It embraces the potential to extend CDP use cases across the customer lifecycle, including the contact center …”
- “Treasure Data is a strong choice for firms that prefer an independent CDP solution with consistently solid features across all phases of functionality and support for real-time engagement.”
- “Treasure Data’s product roadmap features expansions in cloud data warehouse access, genAI functionality to support marketing, sales, and service use cases, and expanded journey orchestration features.”
Current Offering Category
Treasure Data received the highest scores possible across six Current Offering criteria:- Data sources and types
- Data management and models
- Data governance and storage
- Endpoint integrations for insights
- Endpoint integrations for engagement
- Consumer privacy
- “Treasure Data strives to deliver a comprehensive CDP offering for enterprises.”
- “Treasure Data distinguishes itself from the competition with strong integrations across both insights and engagement endpoints and above-par data ingestion and management capabilities that support custom- and prebuilt data models.”
