Making Marketers Superhuman

AI-native marketing starts with trusted data. Meet the platform to get you there super fast.

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Marketing has changed. The platforms haven’t … until now.

Legacy tools prevent even the best marketers from keeping pace with fast-changing customers.

That’s the gap AI-native marketing closes. Treasure Data empowers marketers to become superhumans who can:

  • Launch campaigns faster without friction
  • Lift conversions while lowering spend
  • Personalize every interaction in real time, not just segments
  • Trust their data, AI, and results
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Marketing, re-architected

Most "AI marketing" is just faster manual work. Not Treasure Data.

Treasure Data is accelerating our journey to become more sophisticated in delivering personalized, cross-channel experiences. Our partnership is much more than a vendor-client relationship — they are an extension of our team helping capture share of wallet in family entertainment.”

Your platform to unleash AI-native marketing

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AI Marketing Cloud

Plan, personalize, and activate campaigns across channels.

Marketing Super Agent

The AI teammate that helps teams research, create, decide, and optimize.

Intelligent CDP

A trusted, real-time customer data layer built for scale and governance.

Customers on the cutting edge of marketing

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World’s leading music company shatters sales records

Watch their story

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What makes Treasure Data different

 

Frequently asked questions

AI-native marketing thinks before it acts and improves as it goes. It doesn’t mean adding AI on top of legacy systems, but designing marketing as if AI is the primary engine of execution, not an afterthought.

With Treasure Data, AI:

  • Interprets business intent
  • Conducts deep market research
  • Builds execution plans
  • Selects and orchestrates specialized agents for optimized activation
  • Learns and improves with every interaction
  • Operates directly on trusted, first-party customer data

Treasure Data is a recognized market leader in customer data platforms and has been pioneering CDP technology since before the term “CDP” existed. Our core platform, the Intelligent CDP, is part of the AI Marketing Cloud. We deliver the industry’s most flexible architecture with complete and hybrid deployment options, all powered by zero-copy integration and data sharing with your existing data warehouse.

Our CDP is recognized by leading independent analyst firms. We were named a Leader by Forrester in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. In the 2025 Gartner® Critical Capabilities for Customer Data Platforms, we were proud to rank 2nd highest across 4 Use Cases.

Treasure Data unified trusted customer data, secure AI agents, and intelligent activation into one platform. The AI Marketing Cloud includes customer engagement platform (CEP) and email service provider (ESP) capabilities. It enables marketing teams to orchestrate multi-channel engagement (email, SMS and more) with AI-driven audience intelligence.

Our Trade-Up program makes it cost-effective to switch to Treasure Data. Replace your legacy ESP or CEP and get up to 24 months free.

Treasure Data provides out-of-the-box agents or empowers customers to build their own agents based on their unique requirements.

Treasure Data embeds AI agents throughout the platform to handle real marketing work, including:

  • Audience creation and segmentation
  • Journey orchestration
  • Content and creative generation
  • Personalization and next-best-action
  • Campaign analysis and optimization
  • Data quality monitoring and enrichment
  • Measurement and ROI attribution

These agents are:

  • Modular, not black boxes, to understand what they’re thinking and how they are working together
  • Governed at the data and agent level with role based access control
  • Designed to collaborate, not operate in silos

Humans stay in control. AI handles the complexity. Explore the Agent Hub and AI Agent Foundry to learn more.