Treasure Data News and Recognition
A recognized CDP industry leader
A Leader – The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024
Strong Performer – The Forrester Wave™: Customer Data Platforms For B2B, Q3 2025
A Leader – IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025
2025 Gartner® Critical Capabilities for Customer Data Platforms
Treasure Data is a crucial tool to unify and organize customer data and make it accessible across the organization. With the platform we have been able to develop a 360° view of our customer and expand data usage to enable more relevant connections with our customers.
Super scalable platform to work with, and can fit even if you have a complex/multi country business environment. Good interface to work with 1st party data, and to create audiences and integrations to support your digital marketing strategies.
Industry: Consumer Goods
Overall Data Technology Innovation of the Year
Enterprise Customer Data Platform of the Year
Best Customer Data Platform MarTech ClickZ Awards
I-COM Data Creativity Award Winner with AB-InBev
News
Is the CDP Still Queen? Exploring the Future of Customer Data
How AI Is Turning Campaigns Into Living, Breathing Experiences
Using AI to Move From Predictive to Proactive
Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing
Above the Brand: Exploring Autonomous Experiences and Hyper-Relevance in the Age of AI
Treasure Data Unveils AI Marketing Cloud and 'Super Agent' Vision at CDP World 2025
Nestlé's Daniel Damasio on successful marketing transformation that is both global and local
At CDP World 2025, Treasure Data Signals an Evolution from CDP to AI Marketing Cloud
AI As A Digital Transformation Catalyst: Hype, Headaches And Hard Truths
Martech's pricing proxy problem
Treasure Hunt: 'No Compute' Model from Treasure Data Promises More Predictable Pricing with Hybrid CDP
Weighing The Costs Of Building A Customer Data Platform In-House
Navigating Uncertainty With Market-Agnostic Software
One Amazing Thing About Treasure Data
Treasure Data: From CDP to Intelligent Data Platform
Are CDPs Failing? Treasure Data's Kazuki Ohta Has a Plan to Fix Them
theCUBE + NYSE Wired Interview: Kazuki Ohta, Treasure Data
AI plus customer data equals a powerful revenue boost
Customer Data Platforms: Next-Gen Features, Trends, & Providers
Inside AB InBev’s Strategy For Tapping Into First-Party Data
How Treasure Data Went From $0 to $100M in Revenue – with Kaz Ohta,
How a CDP helps you to find your best customers and target those – Elias interviews Zack Wenthe, CDP Evangelist
TikTok Owner ByteDance’s data practices come under fire – and it could influence politics
Disruptive CEO Nation” podcast: Episode 167 – Kazuki “Kaz” Ohta, Co-Founder and CEO at Treasure Data
Episode 7 – Discussing Data Strategy with Kazuki Ohta
Most Content Consumers Receive From Brands is Irrelevant – report
Two Years In, IT Thought Leaders Judge GDPR’s Impact
Retailers’ 2020 customer data management strategies are in flux, survey finds
The Modern Buyer’s Journey Needs Multi-Touch Attribution
Delivering the Right Content at Each Step of Your Buyer’s Journey
Don’t Kid Yourself at Decision Time: Why Bad Data Is Worse than None
CDP Deployment – Part 1 Getting off the Right Start
It’s GDPR Day! Now What?
It’s About the Data: 5 Ways to Succeed with GDPR
Search Ads For ‘GDPR’ Surge As Strict New Rules Near
What Amazon’s Purchase of Ring Means for Brands
Forget Facebook, Apple & Google: Jobs at ‘Normal’ Companies May Be the Best Opportunity Yet
It’s Not You, It’s Me: When to Break Up with Your Marketing Automation
These are the 50 Most Promising Startups You’ve Never Heard Of
Infosec Award Winners 2017 – Best Saas Solution
The Best Cloud Computing Companies and CEO’s to Work for in 2017 according to Glassdoor
Keep Your Eye on Customer Data Platforms: They’ll Be Worth $1B by 2019