Hybrid CDP: Complete and Composable

Implement your optimal compute environment by region, brand, business, or subsidiary, keeping your costs predictable. Treasure Data supports dual-mode architectures: Complete Mode (single source of truth in CDP), or Composable Mode (single source of truth in cloud data warehouse).

Dual-mode architectures, one transparent price

Key benefits of Hybrid CDP

Reduced costs / Improved efficiency

Predictable TCO (total cost of ownership)

Our pricing is based on profiles and behaviors, not queries, offering a predictable TCO. This eliminates the “integration tax” and surprise CDW costs, allowing you to maximize your data’s value without fear of unexpected fees.

Stronger data security and governance

Future-proof your data and AI strategy

Avoid vendor lock-in with our best-of-breed and hybrid architecture. We support managed and warehouse-native computing, allowing you to maximize current investments while staying agile for future real-time and AI needs.

Better performance


Accelerate business impact from data

Empower marketers with self-service tools, reducing IT dependency while preserving the data governance. Shorten the time from insight to activation to weeks, enabling the rapid creation of real-time personalized experiences that drive business growth.

Supports your data warehouse


Enterprise-grade performance and real-time capabilities

Achieve real-time marketing with millisecond latency. Our optimized hybrid architecture provides the speed and scalability that Composable-only CDPs cannot, powering instant triggers and personalization for immediate customer engagement.

Supported platforms

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Available now

Databricks

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Available now

Snowflake

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AVAILABLE NOW

BigQuery

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AVAILABLE NOW

Amazon Redshift

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Enterprise customers who use the Databricks Intelligence Platform want to achieve a 360 view of their customers, without having to move or copy data across different systems or platforms. We are very excited to enable customers to use Delta Sharing for zero-copy integration with Treasure Data, enabling marketing teams to leverage and enrich the lakehouse data with minimal cost and operational overhead.”

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Akram Chetibi

Director of Product Management

Treasure Data’s commitment to helping Snowflake mobilize the world’s data is seen through the launch of Live Connect. We will drive deep value across the Snowflake AI Data Cloud through our collaboration with Treasure Data as it will support more efficient and effective omni-channel journey activations.”

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David Wells

Industry Principal for Media, Entertainment, & Advertising

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Zero Copy Video
Video: Treasure Data CEO: Our zero-copy approach

Treasure Data CEO: Our zero-copy approach