Key benefits of Hybrid CDP
Predictable TCO (total cost of ownership)
Our pricing is based on profiles and behaviors, not queries, offering a predictable TCO. This eliminates the “integration tax” and surprise CDW costs, allowing you to maximize your data’s value without fear of unexpected fees.
Future-proof your data and AI strategy
Avoid vendor lock-in with our best-of-breed and hybrid architecture. We support managed and warehouse-native computing, allowing you to maximize current investments while staying agile for future real-time and AI needs.
Accelerate business impact from data
Empower marketers with self-service tools, reducing IT dependency while preserving the data governance. Shorten the time from insight to activation to weeks, enabling the rapid creation of real-time personalized experiences that drive business growth.
Enterprise-grade performance and real-time capabilities
Achieve real-time marketing with millisecond latency. Our optimized hybrid architecture provides the speed and scalability that Composable-only CDPs cannot, powering instant triggers and personalization for immediate customer engagement.
Supported platforms
Enterprise customers who use the Databricks Intelligence Platform want to achieve a 360 view of their customers, without having to move or copy data across different systems or platforms. We are very excited to enable customers to use Delta Sharing for zero-copy integration with Treasure Data, enabling marketing teams to leverage and enrich the lakehouse data with minimal cost and operational overhead.”
Treasure Data’s commitment to helping Snowflake mobilize the world’s data is seen through the launch of Live Connect. We will drive deep value across the Snowflake AI Data Cloud through our collaboration with Treasure Data as it will support more efficient and effective omni-channel journey activations.”
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