Meet the Diamond Record: One Universal ID to Power Your Entire Stack
At the heart of Treasure Data Intelligent CDP is the Diamond Record – a persistent, real-time customer ID that connects every tool, channel, and data stream. Improve targeting, streamline analytics, and power high-performing AI with one embeddable identity that works across your entire tech stack.
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Why the Diamond Record outperforms Golden Records
Golden Records were built for stability and internal consistency, not agility. They’re slow, rigid, and often throw out valuable data to fit outdated models.
Treasure Data’s Diamond Record gives you speed and completeness:
Real-time identity stitching – Resolve identities as new data comes in without delays or manual refreshes.
Unified profiles across your stack – One persistent ID connects every interaction including online and offline, known and anonymous.
Flexible, multi-method matching – Deterministic, probabilistic, and rule-based methods ensure accuracy and reduce duplicates.
Powered by AI decisioning – Transform raw information into a complete customer truth that drives intelligent engagement in real-time. Your CDP shouldn’t just store data, it should think.
The result? Lower marketing costs, better customer experiences, and more revenue from every touchpoint.
“
By unifying our customer data, the possibilities to improve the customer experience are endless.”
Atsushi Yasumuro
Senior Manager, Digital Marketing
Subaru
Put identity at the core of your marketing
Consistent customer profiles
Holistic identity
Anonymous targeting
1:1 personalization
Power your AI
Connected profile
Keep customer profiles consistent over time
Customer preferences shift. Devices change. Cookies expire. A persistent ID keeps profiles intact over the long haul so you can personalize not just per session but across months, seasons, and lifecycle stages.
No matter where or how a customer interacts (logged in, anonymous, on mobile, or across brands) their profile stays complete and connected.
The Diamond Record unifies all historical and real-time data from every digital and physical touchpoint, ensuring accurate targeting, seamless journeys, and zero wasted ad spend.
The end of fragmented identity
While most CDPs stop at first-party data, the Diamond Record brings together first, second, and third-party data into one real-time customer profile that connects across every tool, channel, and ID graph.
It’s a living, embeddable source of truth that fuels accurate targeting, personalization, and AI, no matter how complex your stack is. If you want to cut waste and drive growth, this is the foundation you need.
Reach anonymous users without increasing your budget
Turn anonymous traffic into actionable audiences by combining deterministic and probabilistic ID resolution.
Engage with anonymous users in real time, expanding your addressable audience without sacrificing targeting precision or wasting spend on those who have already converted.
Make 1:1 personalization a reality
Don’t wait hours (or days) to recognize your customer, or their updated preferences.
Real-time identity stitching connects new interactions to existing profiles instantly, using multi-method matching that updates as customers browse, buy, and engage so you can deliver highly relevant personalization at the exact right moment.
Automate and scale identity resolution across every interaction and system so personalization isn’t a guessing game, it’s built into how you work.
Fuel AI with smarter data
Your AI is only as good as the data behind it. The Diamond Record delivers the real-time, resolved customer profiles your AI needs to predict, personalize, and perform.
It not only supports AI, it injects it with contextual data that’s clean, current, and connected for better AI decisioning.
One customer, no matter the brand or device
Know who your customer is, even when they switch brands, apps, or devices. Whether someone shops across your different brands, uses multiple devices, or jumps between online and offline touchpoints, the Diamond Record keeps their profile connected.
You’ll finally have a clear picture of the customer journey, so you’re not showing them the same ad twice or losing them between sessions.
By unifying all customer data into a single, accurate profile, you streamline operations, improve collaboration, and ensure everyone—from marketing to analytics—is working from the same trusted source.
Hyundai enhances customer experiences with AI, connected car data, and real-time profiles
Hyundai enhances customer experiences with AI, connected car data, and real-time profiles
How to use the Diamond Record
Lookalike modeling
Find more high-value customers by activating unified profiles in your ad platforms to fuel smarter, ML-driven targeting.
Conversion API
Tie conversions directly to identities for accurate measurement, better attribution, and improved campaign performance.
Data clean room
Securely collaborate with partners using hashed PII to unlock cross-channel insights—without compromising privacy.
Web engagement
Deliver personalized site experiences in real time by connecting identity data across sessions and devices.
Real-time personalization
Harness real-time identity stitching and personalization to provide dynamic and contextually relevant customer experiences.
Journey orchestration
Orchestrate customer journeys using unified profiles to ensure consistent and personalized engagement across all touchpoints.
