Know and Grow Your Audience

Stop settling for a blurry picture of your customers and bring them into focus. Built for media and entertainment companies, our AI-native marketing platform powers nitty-gritty segmentation, analysis and personalized engagement to level up revenue and power down inefficient spend.

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Trusted by top publishers and entertainment brands

[Treasure Data] is a tool that truly differentiates us. Now we’re seeing data sharing across different businesses driving new value for the company."

Mateus Fantini President, IIRIS | Informa

Use first-party data to create personalized, real-time journeys for millions

Finding the right message at the right time and channel requires more than an educated guess—it requires Treasure Data. Boost customer acquisition and drive incremental revenue by giving audiences more of what they want.

Our AI-native marketing platform clues your brand into precise audience behavior and insights in real time, giving you the opportunity to hyper-personalize communication that is unique to each individual’s preferences.

Key benefits

Optimize marketing and ad spend

Boost marketing ROI and return on ad spend (ROAS). Treasure Data enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.

Improve conversions

Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audience(s), offer(s) and channel(s) to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.

Prevent churn

Our AI-native marketing platform helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.

Enhance your customer journeys

Design, plan, and create a customer journey by understanding your customers’ problems and addressing them by using Treasure Data’s customer journey orchestration in order to help them to move forward and stay focused while enjoying their experience.

Convert unknown users to known

Predict customer attributes and affinities to improve targeting and convert unknown visitors to customers. Using AI and machine learning in our entertainment and media CDP, part of Treasure Data’s AI-native marketing platform you can use first-party data like browsing behavior to improve targeting and future proof your business.