Convert First-Party Data into Growth with Treasure Data

Get deeper visibility into your customer purchasing behaviors to provide targeted recommendations along the entire journey. Unify all your behavioral and transactional data with Treasure Data’s AI-native marketing platform to create truly exceptional shopping experiences that increase revenue.

Convert First-Party Data into Growth with a CPG CDP

Trusted by the world’s top CPG companies

Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers"

Luiz Gama Former Senior Global Martech Manager, Anheuser-Busch InBev

An AI-native marketing platform is the secret sauce for scaling your business

The right data foundation allows CPG companies to build strong relationships with customers, and personalize and orchestrate unique customer journeys to drive growth. Customer-centric brands need to collect and connect consumers’ online-offline journeys and unify first-party data to improve the customer experience.

Underlying Treasure Data is a proprietary big data platform that can process and centralize all your online and offline data, with massive scale and speed. Our CPG CDP, part of Treasure Data’s AI-native marketing platform allows your brand to create connected customer experiences across marketing, service, and sales touchpoints.

Key benefits: Treasure Data

Optimize marketing and ad spend

Boost marketing ROI and return on ad spend (ROAS). Treasure Data enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.

Improve conversions

Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audiences, offers and channels to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.

Prevent churn

Our AI-native marketing platform helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.

Boost sales

Improve customer experience by unifying first-party data to create unique customer profiles, providing targeted recommendations based on purchasing behaviors. Reduce customer acquisition costs, increase speed to market by 3x, and take insights-driven marketing to the next level.

Keep data secure and compliant

Break down data silos and connect all your data sources from brands with data from agency partners to create a centralized data platform that’s accessible across teams. Unlock greater operational efficiency while staying secure and compliant with customer data privacy regulations.