Convert First-Party Data into Growth with a CPG CDP

Get deeper visibility into your customer purchasing behaviors to provide targeted recommendations along the entire journey. Unify all your behavioral and transactional data with the Treasure Data CPG customer data platform (CDP) to create truly exceptional shopping experiences that increase revenue.

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Convert First-Party Data into Growth with a CPG CDP

Overview Benefits Resources Case Studies

Trusted by the world’s top CPG companies

Nestlé’s data-driven approach to audience targeting and creative

“

Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers”

Luiz Gama

Senior Global Martech Manager

Anheuser-Busch InBev

“

Treasure Data’s security settings are very detailed and can be customized to meet our needs. Working with Treasure Data has increased data security when it comes to PII.”

Henri Denafel

Senior IS Analyst

Danone Indonesia

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A CPG CDP is the secret sauce for scaling your business

The right data foundation allows CPG companies to build strong relationships with customers, and personalize and orchestrate unique customer journeys to drive growth. Customer-centric brands need to collect and connect consumers’ online-offline journeys and unify first-party data to improve the customer experience.

Underlying Treasure Data CDP is a proprietary big data platform that can process and centralize all your online and offline data, with massive scale and speed. Our CPG CDP allows your brand to create connected customer experiences across marketing, service, and sales touchpoints.

Key benefits: Treasure Data CDP

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