Drive Sales and Win Lifetime Loyalists with Treasure Data

Spot consumers ready to buy their next vehicle and turn them into lifetime customers with an AI-native marketing platform.

Trusted by top automakers around the world

It’s important for us to understand why our customers choose Subaru so that we can continue to meet and exceed their expectations. Treasure Data makes that understanding possible for us."

Ito Takashi General Manager of Digital Innovation, Subaru

Map your customers’ journeys to sell more vehicles

With a deep understanding of your customers and their journeys, you can activate highly relevant marketing campaigns, optimize ad and marketing spend, and improve conversions to drive sales.

Treasure Data’s integrated suite of automotive data solutions, allows auto brands to unify online and offline data, from new and historical sources into the most accurate customer profile.

Propensity modeling, predictive scoring, and auto-clustering for segmentation and campaigns in the AI-native marketing platform help you find, engage and retain your best buyers.

Key benefits: Treasure Data

Optimize marketing and ad spend

Boost marketing ROI and return on ad spend (ROAS). Our AI-native marketing platform enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.

Improve conversions

Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audience(s), offer(s) and channel(s) to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.

Prevent churn

Our AI-native marketing platform helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.

Uplift online leads

Target shoppers with a higher propensity of buying specific models or features. Using intent models in Treasure Data, you can identify prospects based on their real-time behaviors and activate relevant incentives. You could achieve 25% more leads for your LEV market.

Increase dealer sales

Create the most accurate profile of your customers by unifying online data with onsite dealership interactions into a single place. Share this 360-degree customer view with dealers to help them deeply understand customers and increase sales, for example by targeting their incentive-sensitive visitors with personalized offers.

Boost salesperson efficiency

See tremendous improvement in sales by focusing your sales agents on leads with the highest propensity to buy using customer scoring in the CDP, part of Treasure Data’s AI-native marketing platform. In addition, Treasure Data can help the dealers to know their customers’ preferred cars as well as the best fits to help them to find their next cars.