2025 Gartner® Critical Capabilities for Customer Data Platforms

Treasure Data ranks 2nd highest across 4 Use Cases

In the 2025 Gartner® Critical Capabilities for Customer Data Platforms report, you can see 12 CDP vendors and their capabilities to determine which platform is right for your Use Cases.

When reading the report, we feel it’s worthwhile to consider:

• The core capabilities needed to solve your customer data challenges
• Which vendors are most aligned with your Use Cases, including Customer Data Management, Acquire and Build Audience Segments, Unified Commercial Motions, Customer Journey Orchestration, and Cross-Functional Data Orchestration
• Why Treasure Data scored 3rd highest across all 5 Use Cases

Gartner, Critical Capabilities for Customer Data Platforms, Rachel Smith, Lizzy Foo Kune, Adriel Tey, Benjamin Bloom, Suzanne White, David Walters, Audrey Brosnan, 26 March 2025.

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