15 CDP Use Cases for Financial Services
Co-produced by Treasure Data & Artefact
Treasure Data and Artefact have partnered to bring you this one-stop guide to customer data platforms (CDPs) for the financial services industry. Personal data's growing importance poses both challenges and opportunities for the industry.
In this guide, we explore what banks, insurers, brokers and investment managers should know about CDPs and how they help gather, store and make sense of data to safely and efficiently serve the customer.
What’s inside:
- Top customer data trends and challenges
- 15 use cases to enhance audience understanding, personalization, loyalty, security and compliance
- Implementation best practices for CDPs
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